We’ve compiled a list of the 6 absolute essentials to consider for your manufacturing website in 2020. They are:
More than half of all web searches take place on a phone or tablet.
If your website isn’t “responsive” (meaning, doesn’t respond properly to the size of the screen you are viewing it on), you will absolutely lose business.
Check your company’s website out on your phone or tablet right now. Does it look odd? Is it hard to navigate? Does it take long to load? If any of these answers is yes, you should take action immediately to get your site optimized for mobile design.
Nowadays, it is likely that your website will be the first impression people will have of your company.
Websites are a window into your business. A good user experience can greatly improve your rate of sales conversions.
Take some time to go through your website as if you were a customer. Is it visually appealing? Do you find it difficult or tedious to find what you’re looking for? If you’re feeling lost on your own website, then it’s time for a fresh redesign.
93% of all online experiences begin with search engines (Google, Yahoo, Bing).
Most people search Google to find local businesses, so local SEO is vital to your campaign’s success.
Launch a local SEO campaign to take advantage of all of the potential leads in your area!
You have less than 6 seconds to educate your website visitors on EXACTLY what you do.
You are likely losing potential clients due to unclear content and weak strategic messaging points that would otherwise have viewers looking for more information.
Confusion kills leads. Content that is strategically written for your target audience(s) will quickly engage and educate them on what you do and why they should consider working with you.
Consider hiring a professional copywriter. A good copywriter will gather information about your company, your leadership team, your customers, and anyone else whose opinion is important to your sales funnel. They will then distill this information to create top-line, powerful, strategic-messaging points that can be used throughout your website. This eliminates any confusion for the end user and removes any guess work for your company when it comes to content creation.
Having 6 seconds to capture the attention of your site visitors leaves you very little time to get them to actually DO what you want them to do. So, along with having crystal clear messaging, as noted in part 4 of our 6 part series, you should also have strong “calls to action” throughout your website.
A Call to Action highlights a specific action you want a viewer to take such as:
And are meant to draw the viewer’s eyes and influence them to take action. This can easily turn your casual users into active sales leads.
First make sure you know exactly what you want viewers to do from the time they land on your website, understanding that they won’t always land on your Homepage first. Create eye-catching and engaging elements for your calls to action, think: icons, images, bright colors, movement. Lastly, be sure to place these strategically throughout your website to avoid any “dead ends” for your visitors.
Approximately 30,000 websites fall prey to some sort of hacking attempt DAILY. This equates to a successful hacking event every 39 seconds!
When most people hear the term “hacker” they imagine a faceless person sitting isolated in a dark room wearing a hoodie in front of a computer monitor, furiously trying to break into someone’s website. Although there may be some truth to this, the majority of hacking is being carried out by “bots”. Or, rather, software programs that have been created to try and try and try again to gain access to a website through a vulnerability in the website’s software code.