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SEO is one of the hottest buzzwords in the marketing industry, but is it really worth it? Well, most businesses don’t seem to think so, as 70% of them lack an SEO strategy. Well, we’re here to tell you that, big or small, your business could benefit more from a well-crafted SEO strategy than you think. Let’s talk about what professional SEO experts can do for your business!

Do I Need SEO?

Search engine optimization is the process of optimizing your website’s content to rank higher for specific keywords on search engines like Google. There are many benefits of this that we’ll get into, but is it essential? Honestly, yes. For modern businesses, not competing for search engine results means not competing at all. You can use advertisements, social media, and email campaigns, but those will only reach a certain portion of your target audience.

The most important people to reach are the ones looking for your services. No matter how well-targeted an ad campaign is, you’ll never reach anything close to 100% accuracy. Even if you could, would you want to keep spending money on ads? Increasing organic traffic (the traffic you don’t have to prompt) offers much better conversion rates. For example, if somebody is searching for “car repair near me”, they’re more likely to follow up with services they find on Google than if they were shown one of the 5,000 ads they’ve seen that day. Especially if you rely on local traffic, it’s important that people can find you online.

If you get off the train in a new city and you’re hungry, what’s the first thing you do? Most likely, you will search for “pizza near me” or “restaurants near me”. In that case, you understand why it’s important to fight for that business, as you may be missing out on more than you think.

What Can SEO Experts Do For My New Jersey Business?

We’ve discussed a few of the key benefits of SEO, but there’s one looming question; can’t I just do it myself? Honestly, you can, but for a quality, long-term SEO strategy, there’s a major learning curve to overcome. Here’s what real SEO experts can do for your business.

Improve Your Website’s Code

One of the most common reasons businesses rely on professional SEO services is for the backend part of their web development. If you’re unfamiliar with the term, frontend development is what users see on your website, and the backend involves the server and source code.

Well, both are critical to a site’s SEO value, and there could be technical aspects holding back your website without realizing it. While some businesses choose to DIY some of their SEO strategies, the technical aspect can’t be neglected. Also, this will have an impact on your site’s overall performance, like page loading times. With the right web development services, your website can rise through the ranks in no time.

Increase Traffic

Of course, the most common motivator for SEO services is to boost organic traffic. SEO opens an entirely new door of potential traffic that you can’t open otherwise, which will help you diversify your site’s traffic. As we said, you could attempt to do this yourself, but increasing organic traffic takes time. When hiring professionals, there won’t be a “guessing game” during that period of whether or not your strategy will come to fruition.

Boost Your Conversion Rates

We already mentioned that organic traffic comes with higher conversion rates, but what if it didn’t stop there? Improving your website’s SEO value also means improving its UX, which will lead to higher conversions on your ad, email, and social campaigns. Think about it. Your website acts as the home base for your entire digital marketing strategy. All of those strategies attempt to direct traffic to your website and, hopefully, make conversions.

Long-Lasting Results

One of the greatest benefits of SEO is that it’s not at all like PPC campaigns. You don’t have to keep pouring money into your strategy to continue seeing results. Once you have a strong foundation with strong content on your website, you can benefit from it for years to come without any additional expense.

Without exaggeration, ranking on the first page of a high-traffic search is enough to keep a business afloat for years to come, and it may not require an additional dime once it’s there. Also, once you start ranking higher, it only gets easier to stay at the top.

What Do SEO Services Include?

SEO services will vary depending on the SEO agency. However, there are some services you can generally expect, as they’re all important for SEO value. Here are some of the most common SEO services you’ll find.

Site Audits & Cleanup

Any thorough SEO service will include a website audit. This is essential to determine your site’s current SEO standing and how to improve it. Now, some more specific services won’t include this, especially SEO content marketing services, but if you want to build a strong foundation, a look at your website is crucial. This can include:

  • Keyword usage
  • Code
  • UX/UI
  • Mobile-friendliness
  • Navigation system
  • Linking structure
  • Page structure
  • Broken links

The list goes on. Once these issues are found, it’s much easier to clean up and build upon from there.

Competitor Analysis

Without understanding the competition, you’re essentially running a race with a blindfold on. What we mean is that, if you’re on their radar, your competitors likely know exactly what you’re doing. You need to be on the same page as them if you want to compete.

The right SEO services will include a thorough analysis of your competitors’ existing strategies so that you have a better idea of how to rank ahead of them. This should include similar analyses to your site audit so you understand the industry standards.

Content Marketing

Not all SEO services offer content marketing, and some only offer content marketing. However, we’re mentioning it because it is a pillar of the industry. SEO comes down to three essential features: your website, your off-page SEO, and your content marketing.

Most often, businesses choose to blog. Blogging is the easiest and least expensive form of content marketing to start, and there is plenty of DIY potential. If you know your industry and you can write, then nothing is stopping you from starting a blog.

There’s also video content, infographics, audio content, interactive content, and so many other forms to choose from. Either way, this is an ongoing part of SEO, and it’s your best way of offering information to users seeking it out. Without some type of content marketing strategy, it’s unlikely that users will find your site without searching for your business name.

Let’s say you’re running a car repair business, you can have loads of content to answer FAQs from your target audience and then leave prompts (calls to action) at the end for them to use your services! Once you have a strong website, a strong content marketing strategy is the key to success.

Link Building

For off-page SEO, the primary factor you should worry about is building backlinks. These are the links from other sites to yours, and they essentially act as a vote in your favor. While Google’s algorithm is strong, it isn’t all-knowing. What we mean is that it can’t instantly fact-check all information across the internet and know which sources are right and wrong. For that reason, it relies on other websites to establish a domain or page’s authority.

Some links are more valuable than others. A car repair shop getting a link from Car & Driver Magazine would be enormously beneficial, whereas a link from the owner’s cousin’s blog may not offer much at all. This is because Car & Driver is an established site with plenty of existing, industry-specific authority.

For local businesses, links from local directories, local affiliates, and review pages could also help, even if they aren’t necessarily industry-specific. Link-building takes time, but the payoff is well worth it, so find some SEO services that offer link-building!

Why Wait?

Now that you know what NJ SEO experts can do for your business, why wait? A proper SEO strategy takes time to develop, so get started as soon as possible if you want to get ahead of the competition. Once you’re there, you can just sit back and let the traffic come in! Stay up to date with our latest digital marketing tips and feel free to contact us with any questions or for help with your strategy!

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