You’ve probably heard there are many SEO benefits for small business owners, but where to begin if you are one of those SBOs with no online marketing experience? It’s a good question and one that has kept the vast majority of businesses out of the SEO pool, even as recently as 2021.
In fact, 30 percent of small businesses actually confess that they don’t have an SEO strategy. In the following article, we’re going to do our best to make sure you’re not one of them by extolling 15 undeniable benefits.
SEO helps improve your website in many ways, but chief among them is load time. This aids Google (and other search engines) in finding the best results for their users.
Make sure your website loads as fast as possible. If you want to get more traffic to your site, then it’s important to keep your pages fast. If you have a slow site, visitors (and potential customers) will flee without ever finding out what you have to offer.
The ideal loading speed for a website is 2 seconds. Google has a tool called PageSpeed Insights that helps you diagnose where you’re going wrong and how to fix it.
One of the most compelling advantages of small business SEO is the opportunity to amplify your brand awareness. When people search for specific terms or questions related to your industry, SEO ensures that your content appears in the search results. But it’s not just about visibility; it’s about establishing authority and building trust.
By crafting high-quality content that addresses specific topics or solves particular problems, you’re not just providing valuable information. You’re also positioning your brand as a thought leader in your industry. When people find your content useful, they’re more likely to share it, further extending your brand’s reach. This is small business SEO at its finest: turning your brand into a go-to resource for quality information.
Brand awareness is more than just recognition; it’s about forming meaningful relationships with your current and future customers. Through consistent and valuable content, you can create a unique voice for your brand—one that resonates with your audience. When people recognize and trust your brand, they’re more likely to convert from casual visitors into loyal customers.
In the digital age, trust is a currency. Small business SEO helps you build that trust by ensuring that your site appears in relevant search results. When people see your brand consistently ranking high, it instills a sense of credibility. This is crucial for small businesses looking to build a strong customer base.
Another aspect to consider is social proof, such as reviews and testimonials. These can be integrated into your SEO strategy to further enhance trust and brand awareness. When potential customers see positive reviews alongside your high-ranking content, it adds another layer of credibility to your brand.
By leveraging the power of small business SEO, you’re not just making your brand visible—you’re making it memorable, trustworthy, and authoritative. And in today’s competitive market, that’s invaluable.
The next on our benefits list for small business SEO is customer acquisition. Customer acquisition has two important metrics on which to focus: the number of customers you’re creating and how much it costs you to do so.
If done well, SEO is a win in both categories! In fact, it’s critical for growing your audience. What ultimately matters is how many customers you can get to your site to purchase your product or service.
If you’re like many small businesses, your website is the hub from which you conduct your entire business. You must have a strong online presence to reach customers. SEO can do this at a cost that is often just your time and a commitment to details.
That means ranking for the right keywords, acquiring links from reputable websites, and structuring your web pages in such a way that answers the key questions or addresses the pain points that sent people to Google in the first place.
Another of the core benefits of SEO is its ability to convert prospects. The user experience starts with running a search to find a solution to a problem or need.
Then, they find your site. Your site is structured with web pages, writing, and a flow that makes sense. It’s a funnel of sorts that addresses every major need that your prospect will have.
Riddled throughout your site are calls to action that make it easy for your prospect to take that next step in the customer journey. Without quality SEO, you would never be able to get them in the door and traveling the correct pathway to finding their solution.
Another of the many benefits of SEO for small businesses is that it helps set you apart from your competition. Many small business owners are so consumed by running the daily operations that they never stop to think SEO should be a central part of those operations.
In fact, as mentioned before, 30 percent of small businesses actually confess that they don’t have an SEO strategy. Thirty percent!
If you do, you’re setting yourself apart from the numerous competitors who are competing for the same customers as you. Those are pretty good odds!
One of the often-overlooked benefits of small business SEO is the ability to precisely target the kind of traffic that lands on your website. Unlike other marketing strategies that might bring in high numbers but low engagement, a well-executed SEO plan ensures that your visitors are genuinely interested in what you have to offer.
Imagine this: your website is ranking high, but for all the wrong reasons. This is what we call “mis-ranking,” and it’s a common pitfall in the SEO world. When you rank for irrelevant keywords, you attract visitors who aren’t interested in your products or services. This leads to low conversion rates and a high bounce rate, which is the speed at which visitors leave your site. Not only does this hurt your sales, but it also negatively impacts your SEO performance.
In the realm of small business SEO, it’s not just about driving traffic; it’s about driving the right kind of traffic. By carefully selecting and ranking for the most relevant keywords, you ensure that your visitors are more likely to engage with your content, ask questions, and make purchases. Even if you attract fewer visitors than a competitor, the quality of your traffic can lead to higher conversion rates and more recommendations.
When visitors are engaged, they’re more likely to share your content, leave positive reviews, and become repeat customers. This creates a ripple effect, enhancing your brand’s reputation and contributing to long-term success. In essence, the more engaged your visitors are, the more they amplify your small business SEO efforts by becoming brand advocates.
One full-page ad in the New York Times can cost you anywhere from $214,000 to $245,000. The price difference depends on if you’re going with the Sunday or weekday edition.
That’s a lot of capital outlay without any assurances that the majority of the people seeing it will be interested in your product, service, or message. Why do that to yourself when SEO is so much more affordable?
If you’re an expert, you can get good results going with the DIY approach. Most people aren’t, hence that 30 percent figure we threw at you in No. 5. Even so, you can work with SEO professionals at rates that are often fractions of that one NYT ad, with better outcomes.
Taking the time to lay the groundwork on your SEO brings you greater longevity. That goes for Google and your customers.
When you put time and effort into learning SEO or paying someone who does, you establish footholds on the right search inquiries. You develop content that converts. You nurture your leads into prospects, your prospects into customers, and your customers into true brand evangelists.
That system of attraction and conversion isn’t something that goes away at the drop of a hat. It’s something you can build on, and it gets easier to build on it as time goes on.
Yet another advantage of SEO for small and medium-sized businesses is in the creation of websites that are easy to use. Your goal isn’t flash. You want a site that gives visitors the answers to all their most likely questions right away.
It should have easy-to-follow headings and subheadings. It should have relevant, informative, and, if possible, entertaining articles.
Yes, it should also seek to incorporate other forms of media. Audio and video consumption are higher than they’ve ever been. That’s not likely to change, as high-speed connections find their way across countries and into rural communities all over the globe. Study websites that are helpful to you, that you truly enjoy visiting. Then, seek to emulate what they do.
One of the most exciting aspects of small business SEO is its ability to unlock new markets and revenue streams that you might not have even considered.
By delving deep into keyword research and understanding the search behavior of your potential customers, you can uncover hidden opportunities that can significantly impact your bottom line.
Imagine you’re a local bakery specializing in gluten-free products. You’ve optimized your website for terms like “gluten-free bakery” and “healthy baked goods.” But upon diving into keyword research, you discover that there’s a high search volume for “vegan gluten-free cupcakes.”
This could be a lightbulb moment, signaling a potential new market you hadn’t thought to tap into.
When your website ranks high for relevant keywords, it does more than just increase your visibility; it also boosts your credibility. People are more likely to trust a business that appears on the first page of search results. This trust translates into perceived authority in your field, making potential customers more likely to choose you over competitors.
It’s not just about online interactions. A strong online presence can also drive offline sales. Someone who finds your business through a Google search might not make an immediate online purchase, but could very well walk into your store the next day. In this way, small business SEO creates a seamless integration between your online and offline marketing efforts.
While SEO and email marketing may seem like two distinct strategies, they actually complement each other in a way that can significantly boost your small business’s online presence. You might be wondering how search engine optimization, which is all about improving your website’s visibility on search engines, can have anything to do with your email marketing efforts. Well, let’s dive in.
The first step in any successful email marketing campaign is to build a robust email list, and this is where small business SEO shines. Through strategic messaging and optimized landing pages, SEO helps you attract potential customers who are actively searching for products or services like yours. These landing pages can be tailored to capture leads at different stages of the buyer’s journey—whether they’re ready to make a purchase or just gathering information.
When users find your landing pages through organic search, thanks to the keywords you’ve optimized for, they’re more likely to sign up for your email list. This initial connection lays the groundwork for a more targeted and effective email marketing strategy.
Once a visitor lands on your page and signs up for your email list, you gain valuable insights into their needs and preferences. Did they come from a landing page focused on product features or one that offers a how-to guide? This information allows you to segment your email list and send personalized messages that resonate with each segment.
For example, if someone signed up while looking at a beginner’s guide to gardening, you wouldn’t email them promoting advanced fertilization techniques. Instead, you’d start with basic tips and gradually introduce them to more advanced topics as they engage more with your content.
While it’s true that search engine web crawlers don’t index private emails, the content you share via email can still influence your SEO indirectly. How? By driving traffic back to your website. Whether it’s a new blog post, a product launch, or a seasonal sale, your email marketing can guide subscribers back to your website, increasing your site’s traffic and engagement metrics, which are factors that search engines consider when ranking websites.
There are many ways you can get penalized by Google. It’s critical that you know how to avoid them. One of the most common is bad or spammy SEO.
Some examples of spammy SEO would be things like keyword stuffing (i.e., repeating your keywords over and over again). Another would be buying links, or paying a volume of sites to link to you to game the numbers without offering any real quality to searchers.
Even if you don’t get penalized in some way, God forbid blacklisted, poor SEO will prevent your website from ranking highly on Google, Bing, or Yahoo. These search engines are constantly updating their algorithms to stop and penalize people who use spammy SEO techniques like the ones we’ve just mentioned.
One big reason you want SEO to be as strong as possible for your website is that it makes you immune to the limitations of store hours. Your site, particularly your eCommerce website, can be generating money for you while you sleep.
Furthermore, it can create sales in multiple time zones at the same time. You build the site and the content that gets them there, and the SEO and site architecture does the rest.
Google and other search engines use social media posts to determine what’s important to their users. If your business is constantly tweeting and posting about a certain topic, that activity can help your organic search results.
Social media is a great tool for small businesses because it allows them to interact with their customers in a way that wasn’t possible before the internet. They can communicate directly with people who have questions or want to provide feedback about products and services.
There really is very little difference between SEO for social networks and SEO for search engines. You’re ultimately using it to raise your profile. Social SEO just aids the direct contact between a business and its customers.
While Google and other search engines value this metric, it’s not the only one, they use. Nevertheless, having good SEO on a social network will lead to better interactions with your customers, which will then be used to improve your Google ranking factors. They all feed into one another.
If you’re running a business, it’s important to know where your customers are coming from. You also want to know what they’re looking for when they get to you.
There are three main metrics you need to pay attention to when it comes to your content: traffic, social shares, and conversions. Traffic is the most obvious metric because it’s quantifiable.
You can see how many people visit your blog and how many people subscribe to your newsletter. If you’re consistently putting content out there and following a focused strategy, you’ll be able to monitor how much traffic you’re getting from search engines.
The most essential metrics are the ones that indicate whether you’re growing your audience. Are you getting more followers, page views, shares, or comments? If so, you’re on the right track.
One thing: it can be confusing or overwhelming at first. Consider taking the Analytics Academy through Google to get an understanding.
By now, it’s clear that the benefits of SEO for small businesses are not just substantial—they’re essential. From driving targeted traffic and boosting brand awareness to enhancing email marketing strategies, SEO serves as the backbone of your digital presence. But let’s be honest, managing SEO while juggling the day-to-day operations of your business can be overwhelming.
That’s where we come in. At David Taylor Digital, we specialize in small business SEO that delivers real, measurable results. We focus on what matters most: driving quality traffic, increasing engagement, and converting visitors into loyal customers.
Ready to elevate your business to new heights? Contact us today to discover how our comprehensive SEO services can help you outperform the competition and achieve your business goals. Let’s turn your small business into a big online success story.