Are you struggling to retain customers or generate new leads? Do you find that business is slow, and you don’t know how to get the word out? Then it may be time that you consider working on your SEO.
Today, the majority of people find goods and services through searching online. Although word-of-mouth is still valuable, people also rely on a business’s search page ranking and high-quality reviews to make purchasing decisions.
Even with this in mind, only 64% of small businesses have a website. This means that a focus on SEO can give you the edge you need over your competition.
Ready to begin? Keep reading to learn why SEO for electricians is so important!
SEO is short for “search engine optimization.” This is a way of optimizing your website with the right design, content, and keywords to rank higher on search engine results pages (SERPs). These pages are what show up when you type a keyword or question into the Google or Bing search bar.
Why does ranking higher matter? In the simplest terms, your website will have more visibility. Think about the last time you scrolled all the way down to the bottom of a SERP or clicked the second or even third page.
You’ll realize that this is a rare event and most of the time, you can find a website you desire on the first half of the page. It’s found that 71% of web searchers will only click on websites shown on the first page.
Once you begin working on your website’s SEO consistently, you can enjoy these benefits:
You can also increase your website’s visibility through pay-per-click ads. However, you can consider ads to be a short-term strategy. A consistent SEO strategy will reap long-term rewards with a minimal amount of effort.
Now that you know what SEO is, local SEO for electricians is even more important. Since you have a service-based business that’s dependent on a local area, you’ll want to focus your SEO efforts on the people nearby who need an electrician as soon as possible.
If your business is based in Tampa, Florida, you’ll soon realize that leads coming in from Atlanta, Georgia won’t be valuable to you unless you have a separate branch location in that area! Local SEO solves this issue.
This kind of SEO requires the careful use of keywords that feature your local area. It’s also recommended to add these keywords to your Google My Business page. Lastly, you’ll want to encourage your past customers to leave reviews on your Google My Business page. They’ll naturally use local keywords as well as attract prospective customers through social proof.
Now that you know the importance of SEO and local SEO, you may be wondering how you can get started. It’s important to remember that SEO is a long-term strategy; it’s not possible to see results overnight. Here are a few ways to boost your SEO:
Consistently producing high-quality content is one of the top ways to improve your website’s SEO. This content can include:
It’s significant that you focus on content that your customers find informative and entertaining. For instance, write blog articles on frequently asked questions or safety tips. You can also produce guides that can inform them about how to find the best electrician for their properties.
Link building is another significant aspect of SEO that can’t be ignored. The Google algorithm deems your website more authoritative and valuable if you have various backlinks. The easiest way to acquire these links is to create content for other websites.
They’ll receive free content for their site, and you’ll have a valuable link that points back to your website.
Each of your website’s pages should be optimized with one keyword of your choice. You should use the keywords naturally in your copy and not overuse them; otherwise, you’ll be penalized by the search engine’s algorithm.
Keywords are especially effective if you use them in the page’s title, meta description, header tags, and the body of your copy.
Lastly, SEO is also all about having a well-designed website. You’ll want a secure website that’s secured with HTTPS. You’ll also want it to be organized so that visitors only need to click one or two times to navigate to any page.
Websites also need responsive design, which means that they’re able to work the same, regardless of what kind of device a visitor is using. Unresponsive websites will require visitors to scroll horizontally, zoom in and out, and will force them to click on links that are too small.
On the other hand, responsive designs will automatically change the look of the website so that it’s comfortable to use on big or small screens.
SEO for electricians is an effective way to have an edge on the competition as well as to increase qualified leads. Through local SEO and a consistent content strategy, you’ll be seeing more traffic from people in your local area who are looking for an electrician.
The best part is that a good SEO strategy will only grow stronger with time. As the months and years progress, you’ll see higher rankings in search engine results pages without needing to pay extra money or do additional work.