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Social media has exploded. Worldwide users of social media platforms are set to exceed 3 billion in 2021. That’s almost half the world’s population! There are 2.3 billion Facebook users, 1 billion people are on Instagram, and millions are registered with LinkedIn and Twitter.
How is your social media presence? We get it. Running a business is time-consuming. There may be so many things to do on a daily basis that social media marketing is the last thing on your mind. Given the enormous user-base and untapped customer potential, however, you cannot afford not to have a presence on social media.
Consumers Turn To Social Media First
Before committing to a purchase in a physical store, many consumers investigate a business’s social media accounts. They check out reviews, customer posts, and get a feel for the business they are considering. These actions have become the norm. Understanding this is vital to building brand trust and credibility.
If you don’t have a presence on social media at all, a consumer is likely to consider this a red flag. All other things being equal, a customer is likely to choose the business that shares its messages and values on at least one of the major social media platforms.
The great news is that you don’t have to spend days trying to wrap your head around the complexities of Facebook targeting or how hashtags operate on Instagram. There are people out there that have already mastered social media and can look after it for you.
At David Taylor Digital, our super team of experts knows social media inside-out. We can post for you, tweet for you, and use the best hashtags to get your business out there in the digital world for all to see.
From local businesses to international companies, social media marketing has made it easier than ever for businesses to join the online world and be more accessible to customers.
Ok, So What’s Included?
Our social media marketing NJ package typically includes the following services. They can be adjusted to suit your needs and to fit your business requirements:
Setup Of All Platforms
We’ll get you set up on the platforms that resonate with your target demographic. The ever-growing list of social media platforms to consider includes Facebook, Instagram, LinkedIn, and Twitter.
We’ll also create or redesign your business page in line with your current branding. We’ll get it running smoothly, ship-shape, and ready to receive visitors.
Branding Creative Brief
We will develop a design brief for all to use. This way, we can ensure that your branding remains cohesive across all platforms. A brand creative brief will consider your current logo, color scheme, and other branding elements.
This aspect of the service also includes:
- Templates for your testimonials,
- Portfolio highlights, and
- #TipTuesday
Monthly Content Calendar
The service also includes two posts per week on all platforms we’ve set up for you. These posts will be based on monthly check-ins, any promotions you have running, and other content. Other content might include memes in line with your business tone, and informative posts and images, such as product photos.
We will work with you to decide on the best type of content to post for your business. By focusing on quality content and effective targeting, we can help you boost visitor numbers dramatically.
We will also determine the best time of the day/week to post, so that we can get maximum attention for your brand. This means posting when everyone is awake and likely to be online; not at three in the morning, unless your business caters to insomniacs!).
What’s NOT Included In Our Social Media Marketing
You are the voice of your own company, so David Taylor Digital won’t respond to comments or messages your business receives through any social media platform. Nor will we follow or interact with other business or personal accounts. We leave that up to you. You set the desired tone for your business.
Social media marketing does not include photo curation. It’s your call to decide on and provide us with any images you’d like to use to promote your business.
Branding development is a service we offer, but it’s not part of the social media marketing NJ package. This also does not include any SEO services. See our article on local SEO for more information regarding the services we offer.
How to get started
We’d love to hear from you to learn more about your business. In return, we’ll tell you how we can get you set up effectively on social media. David Taylor Digital has been around since 2007; the same year Facebook took off. We’ve seen how social media has evolved and our service has evolved with it.
Even if you’re a social media novice, we’re confident we can make social media work for you. We’re committed to helping you receive all the benefits social media can bring.
Feel free to get in touch via our contact form, or give us a call on 973-317-8765 and have a chat with a member of our team. We’re happy to answer any questions or queries you may have.
Social media is here to stay. It’s only going to get bigger and bigger. Let us use our social media expertise to help you create a stellar presence for your business online.
