We stumbled upon this article at Forbes and found it absolutely relevant not only to our company, but to all of your businesses as well. Here is a highlight:
[In uncertain times] advertising is usually the first area to cut. During the 2008 recession, advertising outlays fell by 13%. Research shows that firms that cut their ad spend during recession typically see significant sales and income decline in double figures. This will also increase the pressure to cut prices and distribution will become harder to maintain without advertising support. Furthermore, companies that cut advertising take much longer to recover, as such action will not only depress sales and market share.
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