It can take you a while to get the hang of Facebook ads.
Running a well-optimized Facebook ad campaign can help you generate new leads and improve your ROI. But there are so many targeting options, categories to choose from, and different ad sizes that many people get overwhelmed.
Creating an effective campaign and knowing how to interpret the data takes talent and experience. That’s why so many small business owners choose to outsource Facebook ads to experts.
Considering outsourcing your Facebook advertising? Here are 5 important things to think about first.
Advantages of Facebook Advertising
For many brands out there, Facebook ads are one of their best and most important advertising tools.
Small businesses and startups use Facebook ads to increase brand awareness and acquire leads. Facebook is a data-rich platform, allowing you to target the right people with your messaging.
Because there are so many people on Facebook, you’re bound to find your target audience hanging out there as well. You just have to know where to look.
The Facebook ad platform comes with detailed targeting options, allowing you to narrow in on your ideal customer. Facebook lets you reach your target audience with a range of targeting options including age, location, behavior, and interests.
With the right set up, Facebook ads can bring in fast results. However, if you’re unfamiliar with the platform, then you may end up wasting a good portion of your ad budget showing ads to people who are unlikely to convert.
Advertising on Facebook is an effective way to promote your business and build brand awareness. Even if potential customers don’t convert right away, getting your ads in front of them will plant the seed and get them thinking about your offer.
The Facebook ad platform gives you the ability to measure results and adjust your targeting strategy based on data. Setting up Facebook pixels can also allow you to monitor website visits and track where your visitors go after clicking your ads.
Another advantage of Facebook advertising is that it suits any budget size. Some brands spend hundreds of thousands of dollars on Facebook advertising while others only spend a few hundred. Whatever your budget size, a well-optimized campaign can generate results for your business.
Why Should You Outsource Facebook Ads?
Let’s face it: managing a business isn’t easy. It takes a lot of time, energy, and focus. You have to split your time between several different tasks and sometimes, problems arise that need solving on the fly.
That’s why delegating is so important. As a business owner, you need to focus your attention on certain core aspects of your business. If you’re trying to do everything on your own, you’re going to burn out pretty fast.
That’s why outsourcing can benefit your business. Running successful Facebook advertising campaigns takes time and skill. Not everyone has the know-how to implement a successful campaign.
Outsourcing this part of your business to an expert can save you headaches and improve your bottom line. Outsourcing also saves you the hassle of going through the full hiring process.
Facebook advertising has evolved into a robust but complex advertising tool. It’s no longer a simple matter of designing some ads and pressing “go”. Running Facebook ads requires expertise and experience.
Outsourcing your Facebook advertising to professionals is often much more profitable than trying to run them on your own. But before you decide to outsource them, you should first consider these 5 points.
1. Understand How Facebook Ads Can Work for You
Facebook advertising can help different businesses in different ways. Understanding how Facebook ads can work for you is important before you hire an expert.
Think about what kind of ads you want to run and the results you want to see. This can help you measure the success of your advertising campaigns. By setting a clear goal for your advertising, you can better understand whether you need the help of a professional or are comfortable running the campaign on your own.
Do you want to increase brand awareness? Generate X more leads per month? Are you looking to retarget potential customers?
These are the kinds of questions you need to think about before outsourcing your Facebook advertising.
2. Do You Have the Time to Learn It Yourself?
Facebook advertising isn’t easy. It takes time and effort to learn how the platform works and how to run successful campaigns. So you need to ask yourself whether you’re willing to commit to learning about Facebook advertising.
If you’re not willing to put in the time and effort to know everything there is to know about Facebook ads, then you should consider outsourcing. Don’t feel bad if you’re not willing to put in the time. As a small business owner, your energy may well be better off spent doing other important tasks.
Think about your current skillset. What are you good at? What do you enjoy? What can you do that will have the most impact on your business?
For example, if you have a degree in business, you may prefer to spend your time running operations and handling accounting.
Outsourcing advertising doesn’t mean you can’t be involved in the process. If you understand what products can be successful, you can work with a contractor to create the ads.
3. Decide What Aspects to Outsource
There are several steps involved in the Facebook advertising process. You need to decide whether you want to outsource the entire process or a specific aspect.
For example, do you need someone to research your target audience, find out what their interests are, and help you create a buyer persona?
The most important part of Facebook advertising is building, optimizing, and managing campaigns. This includes deciding on ad placements and audience targeting. Facebook ad experts have experience running campaigns for different businesses.
You might be competent at running campaigns but need someone to write your ads. In this case, you should look for a professional copywriter.
Engaging copy is one of the most important aspects of a successful Facebook ad. Good copy is simple, attention-grabbing, and suggestive. An expert copywriter knows how to write ads that attract your customers.
On the other hand, you might need someone to design the ads. In this case, you’d need the services of a professional graphic designer.
With more and more businesses competing for readers’ attention, having attractive ads that stand out is crucial to success. Visually, your ads need to look professional. Slapping together a stock photo with some text on Photoshop isn’t going to cut it.
You should hire the services of a professional graphic designer who understands the psychology of color and composition. They will be able to create unique ads that communicate your brand’s message.
Knowing what aspects you want to outsource is a crucial step for hiring the right professional.
4. Will You Benefit From Outsourcing?
Are Facebook ads only a small part of your marketing budget? Do you have the time and skill to manage your ad campaigns on your own? Maybe outsourcing isn’t necessary.
On the other hand, if you’re spending a lot of money each month on Facebook ads and want to get the most out of your budget, then why not outsource the work? Hiring an expert who will optimize your campaigns daily and track performance data can increase your conversions.
If you’re too busy running other important aspects of your business, outsourcing Facebook advertising is probably a good move.
Check your current performance.
Are your ads generating a lot of new leads? Is your website getting a good amount of traffic? How many social media followers do you have?
Increasing ad performance and improving your ROI is one of the benefits of outsourcing Facebook ads.
5. Consider Your Budget and Timeline
Before you decide to outsource your Facebook advertising, ask yourself these two important questions, “what’s my budget?” and “what’s my timeline?”
If you outsource your advertising to an expert, you’ll have to pay them for their services while still funding your ad campaigns. Are you able to split your budget to afford both?
When it comes to setting a budget, you can’t just throw in $50 here and $100 there. Facebook ad experts need to know exactly what your advertising budget is. This will help them devise an effective marketing strategy.
You also need to decide on a timeline for your advertising. Are you planning to run a short-term campaign or are you in it for the long haul? Do you just want someone to optimize your campaigns and then you’ll manage it yourself?
Think about these questions before contacting an expert. Facebook ads can take time before results begin to show and the right contractor will know what to do to increase your ROI. Be clear about your budget and timeline before looking for experts to outsource to.
Let’s say you’ve considered your goals, budget, time commitments and decided to outsource your Facebook advertising. There are two more decisions you need to make before moving forward:
- Should you outsource to a marketing agency or a freelancer?
- What are you looking for in a vendor?
6. Outsourcing to a Marketing Agency Versus a Freelancer
The rise of freelancing on sites like Upwork and the subsequent increase in content marketing and personal branding has also made us less reliant on agencies for brand development.
If money is an important factor, you’re bound to have a more positive experience with freelance marketers. Agencies cost on average 30% more than freelancers. The subset of freelancers who have the experience, customer reviews and portfolios might charge close to agency rates. So, whichever side you go for, do your homework and ensure you know your budget.
Freelancers don’t have teams to help create marketing campaigns, but they can be more personal. With an agency, you’ll work with a project manager who will convey your messages to the creative teams, while with freelancers you’ll speak directly to the person involved in every step of the process. Depending on your brand image and goals, this could mean more value for money. Also, freelancers have lower overhead costs and that’s a big plus.
Another key factor to consider is how quickly you need to start working on your campaign. While freelancers are more flexible with their hours and have fewer internal checks and balances, agencies have more hands-on-deck and may be able to hit the ground running sooner rather than later.
So, should you outsource to an agency or freelancer? The answer lies in your own objectives and goals. Here are 4 questions to ask yourself when thinking about which route is best for you:
- How much money do I have to spend on Facebook ads?
- What am I looking for in a vendor?
- What is my deadline for receiving the results?
- Who has the best track record for my budget?
7. What Are You Looking for in a Vendor?
As with any business relationship, it’s important to outsource your Facebook Ads to people you’ll get along with. You may have preferences about the type of personality that matches your company culture and values. You might prefer speaking to someone who has extensive experience in digital marketing and social media, or someone with a background in graphic design. Does their portfolio work match your brand aesthetic and the vibe you’re going for? Have they worked with other companies like yours?
These questions are important when you’re looking to outsource. Finding an agency or freelancer who gets your business, its voice and tone, and who understands your demographic is as crucial to the success of your campaign as their budget. For example, an agency that only does Facebook ads for Fairtrade Single Origin Coffee Shops in Long Beach, California is more likely to understand the pain points and customer demographics of similar businesses in Long Beach, California.
If it’s your first time outsourcing, you probably also want a vendor who will guide you through every step of the process and give you detailed reports of their progress.
Another factor to consider is how involved you want to be and how frequently you want updates. If you’re happy to leave it to the experts, you should look for Facebook Ads experts who will allow you to be hands-off but still send you to progress reports at different milestones.
Outsourcing Facebook Ads? Make the Right Choice
Make sure to consider these 5 points before choosing to outsource Facebook ads.
Hiring professionals with digital marketing expertise can improve your ROI and free up your time to work on other aspects of your business. However, before finding a contractor, you should be clear about your advertising goals, budget, and timeline.
Have you decided to outsource your Facebook advertising? Our team at David Taylor Design has extensive experience in creating and managing successful Facebook ad campaigns. If you’re interested, contact us today.