Mockup – Analytical Sales

A deep product catalog should be a revenue engine. For Analytical Sales, it wasn’t. Their online shop had the inventory, but not the conversions, and every month of underperformance meant growth left on the table. They knew Google Ads could change that. They just needed to be sure every dollar was reaching the right buyer.

Logo – Analytical Sales
Logo – Analytical Sales

MEET THE CLIENT

For more than three decades, Analytical Sales and Services has supplied pharmaceutical and biotech research teams with the tools they rely on in the lab. Based in Flanders, New Jersey, and ISO 9001:2015 certified, the company offers everything from small consumables like vials, collection plates, and HPLC fittings to complex electronic equipment such as photoredox reactors and LED arrays for photochemistry.

Analytical isn’t just a reseller. It develops its own product lines, including Lumidox®, Canary-Safe™, EquaVAP®, and Para-dox®, and offers OEM and customization services for labs with specialized needs. That catalog makes the online shop a natural hub for scientists sourcing R&D supplies. The challenge was turning that opportunity into sales.

Before – Analytical Sales

THE CHALLENGE

Despite the breadth of its catalog, Analytical Sales’ online shop wasn’t generating the revenue the company needed. A low conversion rate was holding back both growth and profitability. The team saw real potential in investing more in Google Ads, but they’d been cautious for a good reason: scaling spend without precise targeting is an easy way to pay for clicks that never turn into customers.

They came to DTD for a strategic, ROI-first approach to paid search.

  • Low conversion rate on the online shop despite a wide product range
  • Online revenue falling short of goals, limiting growth and profitability
  • Concern that increased Google Ads spend would be wasted on irrelevant targeting
  • Need for a methodical strategy that attracts qualified buyers, not just traffic
Before – Analytical Sales

THE SOLUTION

We built a methodical Google Ads program designed to grow investment only as fast as it could prove its value, backed by an ongoing partnership to keep performance improving.

Paid – Analytical Sales

TARGETING THAT FINDS REAL BUYERS

We focused the campaign on qualified customers, the people actively searching for the products Analytical Sales carries, and filtered out the irrelevant traffic the team was worried about. Every campaign decision started with one question: will this reach someone ready to buy?

GROWTH WITHOUT GUESSWORK

Rather than flipping a switch on bigger budgets, we scaled Google Ads investment step by step, putting spend behind what was working and pulling it from what wasn’t. That gave Analytical Sales the confidence to invest more, knowing the returns were measured and real.

A PARTNER IN ONGOING SUCCESS

Through our Marketing Package, Analytical Sales gained a dedicated team watching performance, reporting on results, and refining strategy over time. Paid search isn’t set-and-forget, and this partnership kept the campaign sharp as the market shifted.

THE RESULT

The methodical approach paid off. With the right buyers finding the shop and investment scaling with confidence, Analytical Sales reached an all-time high in sales in 2024.

The impact reached beyond the online shop itself. A stronger, more visible web presence built brand awareness that supported sales across the entire company, proving that the online store is more than a single sales channel: it’s a growth driver for the whole business.

At DTD, that’s the goal every time. We make sure your web presence contributes to greater sales throughout your company.

12 Months YoY

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