SPEED IS THE
WHOLE POINT

A procurement team doesn’t wait for your next blog post to rank. They open a search, scroll a feed, and start comparing suppliers this week, sometimes this afternoon. Paid Media is how you’re in that comparison instead of catching up to it next quarter.

Three channels do the work:

  • Paid Search: Position for the exact terms a buyer types the moment they’re ready to source
  • Paid Social: Reach engineers, ops leaders, and procurement teams where they actually spend time, not just where they search
  • Display & Retargeting: Stay in front of the buyers who’ve already visited but aren’t ready to convert yet, so you’re the name they remember when they are
Featured – Paid Media

WHERE YOUR BUDGET
GOES TO WORK

PAID SEARCH

Google Ads and Bing Ads campaigns built around buyer intent, not broad keyword grabs, so spend goes toward clicks that are actually shopping.

PAID SOCIAL

LinkedIn, Meta, YouTube, and Reddit campaigns targeted by role and industry, built to put your capabilities in front of the specific people who spec, source, and sign off.

DISPLAY & RETARGETING

Banner and video placements across the web that keep your brand in front of past site visitors and engaged prospects, turning a long B2B sales cycle into repeated impressions instead of one lost click.

OUR PROCESS, YOUR BUDGET, NO SURPRISES

Ad spend earns scrutiny, and it should. Here’s the loop we run on your behalf:

  • Strategize: Set targets, audiences, and channel mix around your actual sales goals
  • Execute: Launch and manage the campaigns
  • Learn: Our team digs into cost-per-lead and conversion data as campaigns run, spotting shifts early
  • Report: A monthly meeting to walk through the numbers together and answer your questions
  • Repeat: Shift budget toward what’s converting, and away from what isn’t
The DTD Way

LEADS THAT ACTUALLY CLOSE

A high click-through rate means nothing if it’s the wrong buyer clicking.

Owned Media - Common Questions

COMMON QUESTIONS

We do have an entry tier that includes a single paid channel. However, Paid Media performs best as part of the full package, alongside Organic and Owned Media, so budget and strategy stay coordinated instead of siloed.

Learn more about our Marketing Packages.

Google Ads and Microsoft Ads for search, plus LinkedIn, Meta, YouTube, and Reddit for social, whichever mix fits where your buyers actually spend attention.

This is the most closely tracked channel in your plan. We have real-time dashboards plus a standing reporting cadence, not a once-a-quarter summary.

READY TO PUT YOUR BUDGETWHERE YOUR BUYERS ARE?

Book a call, and we’ll show you where the spend is going now and what it could be doing instead.