VISIBILITY YOU DON'T
HAVE TO WAIT FOR

You want to get in front of your customers now, everywhere they’re looking, but organic improvements take time to build. Spend enough on the wrong paid campaign, chasing an expensive keyword with a low likelihood of success, and you can burn through a budget without ever reaching your true prospects.

DTD’s paid search work is guided by the same keyword research behind your broader digital marketing strategy. Every dollar targets buyer intent, and it begins with phrases people search when they’re actually ready to shop, not broad keywords that just describe your industry. Each keyword analysis tells you what each click will cost and how likely it is to convert before a campaign ever goes live.

Featured – Paid Media

THE DISCIPLINE BEHIND EVERY CLICK

BUILT AROUND BUYER INTENT

DTD won’t put your budget behind an expensive, broad keyword with a low likelihood of success. You’ll know what each click costs and how likely it is to convert before the campaign ever launches, so spend goes toward clicks that are actually shopping.

B2B TARGETING MOST AGENCIES DON'T TOUCH

DTD leverages LinkedIn data to narrow your reach to specific industries, job functions, or even individual companies built for B2B rather than consumer targeting bolted onto a B2B budget.

TESTED AND ADJUSTED

Search Ads bring quick, measurable results at the top of the page, with room to test and adjust as data comes in rather than locking into a single approach for the life of the campaign.

CLICKS THAT TURN INTO QUALIFIED PIPELINE

Clicks are cheap to buy and easy to waste. What matters more is your business showed up to the right audience and converted. Here’s how that’s played out for companies we’ve partnered with.

VIEW ALL CASE STUDIES

HOW WE RUN IT

01. KEYWORD RESEARCH & COST ANALYSIS

Identify how each keyword costs per click and how likely it is to convert before a single dollar is spent.

02. GOOGLE SEARCH ADS

Place ads at the top of Google’s results page, with fast, testable results and ongoing optimization.

03. MICROSOFT ADS

Narrow search campaigns to specific industries, job functions, or companies, leveraging Microsoft’s ownership of Bing and LinkedIn.

04. REPORTING

Track results back to ROI, so spend and performance stay visible throughout the campaign.

Featured – Common Questions – Manufacturing

COMMON QUESTIONS

Keyword research and cost analysis happen before each campaign launches, so you know the projected cost per click and likelihood of success in advance. DTD won’t put your budget behind a keyword with a low chance of paying off.

Paid search is built for speed compared to organic strategies. Search ads in particular can start driving traffic and testable results quickly, while your SEO and content work builds authority.

Both are available, and many B2B clients benefit from running each: Google for reach and Microsoft Ads for its unique ability to target by industry, job function, or company through its LinkedIn data connection.

READY TO SHOW UP WHILE
YOUR SEO CATCHES UP?

Your organic strategy is playing the long game. Paid search gets you in front of the right people today. Let’s build campaigns that spend deliberately and prove their ROI.

LET'S BUILD YOUR GROWTH STRATEGY