Mockup - Ergo

On paper, everything looked fine. Ergotronix had a new website, active email campaigns, and a paid ad cost per conversion they felt good about. But the numbers were telling the wrong story. Behind the dashboards, broken tracking and a flood of spam leads were hiding what their marketing was really costing them, and what it was really bringing in.

Ergotronix – Ergo Chief
Ergotronix – Ergo Chief

MEET THE CLIENT

Based in Sarasota, Florida, Ergotronix designs and builds ergonomic equipment that makes manufacturing and assembly work safer and more efficient. Their Made-in-USA lineup includes manual and motorized work positioners, telescopic lift systems, compact lift transporters, and multi-directional conveyor rollers, handling loads from a single pound to tens of thousands.

Their equipment is on the factory floors of Fortune 500 manufacturers, and their philosophy is simple: good ergonomics is good economics. Ergotronix sells to health and safety engineers and production managers who need proof before they invest, which is exactly why accurate marketing data mattered so much.

Before - Ergotronix

THE CHALLENGE

Ergotronix came to DTD believing their digital marketing was performing well. Once we dug in, it became clear that the data they relied on to make decisions was inaccurate. Conversions were being miscounted, spam submissions were inflating lead volume, and a newer website was quietly losing visitors who couldn’t find their way to the next step.

  • Conversion tracking was inaccurate, masking the true cost of each paid conversion.
  • A high volume of spam and bot leads was wasting the sales team’s time.
  • The newer website’s user interface made it hard for visitors to navigate.
  • Key pages had no clear Call-to-Action, leaving conversion opportunities on the table.
  • Email marketing wasn’t delivering the results the team expected, and its impact couldn’t be measured.
Before - Ergotronix

THE SOLUTION

DATA YOU CAN TRUST

We started with the foundation. By reconfiguring Ergotronix’s conversion tracking, we revealed the true cost of every conversion for the first time. We then set up spam filters so bots and scam submissions never reached the sales team, leaving only real prospects in the pipeline.

CAMPAIGNS THAT LAND AND CONVERT

With clean data in place, we tightened the path from click to contact. We built campaign-specific landing pages matched to each paid ad and added clear Calls-to-Action to every applicable page of the site, so visitors from search and ads always knew exactly what to do next.

EMAIL THAT REACHES THE INBOX

We partnered with Ergotronix’s email marketing team to fix deliverability issues that were keeping messages out of inboxes. We also added UTM tracking to every campaign, so email’s contribution to traffic and conversions could finally be measured alongside search and paid.

THE RESULT

We partnered with Ergotronix’s email marketing team to fix deliverability issues that were keeping messages out of inboxes. We also added UTM tracking to every campaign, so email’s contribution to traffic and conversions could finally be measured alongside search and paid.

12 Months YoY
-55%
Cost Per
Conversion
+160%
Paid Conversions
+139%
Paid Conversion
Rate
+43%
Total Conversions
+25%
Organic Users

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