Intro – Atlas

For more than 50 years, Atlas Packaging built its reputation the old-fashioned way, through quality products, reliable service, and long-standing relationships across grocery, food service, and distribution networks. But the company’s website hadn’t kept pace with the business behind it. When Atlas joined the Inteplast Group, it needed a digital presence that could carry its legacy forward while fitting into a bigger family of brands without losing what made Atlas, Atlas.

Logo – Atlas Packaging
Logo – Atlas Packaging

MEET THE CLIENT

Atlas Packaging Inc. has been delivering paper packaging products across North America since 1969, operating out of Toronto as a family-run, people-first company even as the business has grown. In 2022, Atlas joined the Inteplast Group, expanding its reach while President John Calvo and the team customers have trusted for decades stayed in place. Certified HACCP/SQF Level 2 since 2014, Atlas produces stock and custom paper bags, sheets, rolls, and napkins for supermarket, food service, bakery, food processing, and re-distribution customers.The kind of steady, quality-first operation that doesn’t chase trends, but needed a website that finally looked the part.

Before – Atlas

THE CHALLENGE

Atlas’s old website was showing its age, literally. It didn’t reflect the scale or quality of the business, and most notably, it did almost nothing to showcase the products Atlas actually makes. For a manufacturer whose product line is the whole story, that was a real gap. Joining Inteplast added a new wrinkle on top of it: Atlas needed a site that could feel connected to its parent company’s brand system while still standing on its own two feet.

The key issues:

  • An outdated site that didn’t reflect the quality or scale of the business
  • Products barely represented, with little to help buyers understand what Atlas actually offers
  • A brand identity that needed to align with Inteplast without disappearing into it
  • No clear digital front door for a company built on 50+ years of relationships
Before – Atlas

THE SOLUTION

Mockup – Atlas

A BRAND THAT FITS, WITHOUT GETTING LOST

Working from Atlas’s own identity alongside Inteplast’s broader brand system, we built a look and feel that ties the two together.  Starting from a full sitemap and wireframes and moving through color design concepts, every page kept the company’s decades of credibility front and center.

A WEBSITE BUILT TO SELL THE PRODUCT

The redesign put Atlas’s products at the center of the experience for the first time, organized by market and by product type so buyers can find exactly what they need. The site was built on WordPress with a fully responsive, mobile-friendly design and SEO best practices baked in from day one.

HOSTING THAT JUST WORKS

Behind the scenes, we set Atlas up with secure, reliable hosting and an SSL certificate, so the site stays fast, protected, and available for every customer relying on it — with our team on hand for ongoing maintenance and support.

THE RESULT

Since launch, the new site has done exactly what it set out to do: give Atlas Packaging a digital presence that matches the strength of the business behind it. Visitors are finding the site more often and engaging with it more meaningfully once they arrive. A clear signal that the redesign is connecting the right buyers with the right products.

12 Months YoY
+85.9%
Website
Users
+18%
Organic
Users
92
Keywords

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