Intro – Adesis

Adesis has spent years solving some of the hardest problems in chemistry. Online, almost nobody could tell. Their website undersold their science, their search rankings were nowhere near page one, and a company with global ambitions was still being found mostly by the people who already knew its name.

Meet Adesis

MEET THE CLIENT

Founded in 2005 and ISO 9001 certified, Adesis partners with pharmaceutical, medical device, and specialty materials companies to develop, scale, and commercialize complex chemistry, from early development through manufacturing in the U.S. and Ireland.

As a subsidiary of Universal Display Corporation (Nasdaq: OLED), a global leader in organic light-emitting diode technology, Adesis pairs deep scientific expertise with the stability and long-term vision of a publicly traded technology innovator.

Meet Adesis
Before – Adesis

THE CHALLENGE

Adesis had the credentials and the client relationships, but their digital presence could not carry them beyond their established East and West Coast markets. Their online presence did not reflect their mission or value, they had struggled to find a marketing partner who understood their business, and their existing site was not ranking for key phrases on the first page of Google. The goal was a full website overhaul, but they needed momentum while it was being built.

  • A digital presence that could not support global growth ambitions
  • No first-page Google rankings for the keywords that mattered
  • The need to stay scientifically credible while becoming easier to find
  • Complex chemical processes that demand specialized content to explain well
  • Lead generation and nurturing that were not built for a specialized B2B sales cycle
Before – Adesis

THE SOLUTION

Mockup – Adesis

A WEBSITE THAT MATCHES THE SCIENCE

We started with a discovery and messaging exercise, then built a modern WordPress site that showcases Adesis’ scientific expertise and ethical standards. Clear navigation makes it easy for researchers and procurement teams to find what they need, and lead capture is built around how Adesis actually sells.

CONTENT WRITTEN BY PEOPLE WHO KNOW CHEMISTRY

We worked alongside Adesis’ Regional Sales Managers to run geographically targeted campaigns across SEO, Google PPC, retargeting, and LinkedIn. Leads flow into streamlined management and automated nurturing sequences by prospect type, and a feedback loop between marketing and sales keeps the work tied to revenue.

CAMPAIGNS THAT FEED THE SALES TEAM

We worked alongside Adesis’ Regional Sales Managers to run geographically targeted campaigns across SEO, Google PPC, retargeting, and LinkedIn. Leads flow into streamlined management and automated nurturing sequences by prospect type, and a feedback loop between marketing and sales keeps the work tied to revenue.

THE RESULT

Adesis now shows up where their buyers are searching. Rankings improved across a broad set of targeted keywords, including several on the first page of Google, and the website now generates a steady flow of conversions that turn into real sales conversations. The site works as a 24/7 global sales platform that supports the sales team instead of sitting on the sidelines.

Post-Launch Growth
8
Page One Keywords
+160
Keyword Rankings
+78
Keywords Moved Up in Ranking
+45
Conversions a Month
22
New Deals Created from Conversions

READY FOR RESULTS LIKE THESE?

Tell us about your business, and we’ll show you exactly how a strategic rebrand and digital overhaul could work for you.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

READY TO MOVE FASTER?

Pick a time and we’ll walk through your options together.

BOOK YOUR CALL NOW