If Google feels like a mystery, you’re not alone. You might be wondering how your competitor shows up on the first page of search results, ends up on the last page. The rules of Search Engine Optimization change all the time, and you just realized this isn’t a one-time project.
With DTD as your partner in everything digital marketing, we’re ready to jump in any time there’s an update.
You know you want to rank at the top of search results, but what’s included in that? Our website development phase takes care of mobile-responsiveness, site speed, and security. Through our professional SEO services, we start incorporating content that tells search engines you have answers for your customers.
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Based on your keywords, we’ll build a content calendar for blog posts to build your authority in the industry.
Local SEO includes your Google My Business listing and specialized keywords We’ll make sure you’re ranking within your region.
Citations play an important role in local SEO, proving your business exists at that address. We’ll coral your listings to ensure accuracy.
When other websites point to yours, Google recognizes your company as the expert in the industry. Let us place those backlinks for you!
What’s a blog?When you hear blog, the first thing you think of might be your niece in college who is majoring in creative writing sharing her stories online. But blogging has tremendous value for businesses, as well.
A blog post is essentially an article posted online as part of your website. These can be educational and authority building for your target market, and, more importantly, Google looks for frequent and consistent updates to your website to demonstrate your business is active and operational. Blog posts do just that.
While those blog posts are helping your company rise on the search results page, they also show your target market your value and authority within your industry.
Why do you need both organic and paid search engine rankings?If your website is still making its way up from page 7, jumpstart visibility with a paid search result that guarantees you one of the top three spots on the page. At the very least, users start associating your name with the industry, but you will also drive new leads to your site. Then, when your website gets to page 1, you can reevaluate the benefits of the paid ads.
What’s the difference between organic and paid search engine results?When you search for almost anything on Google, the first results often say “Ad” next to them. Those are paid search results, called Pay Per Click ads. If you’re like most people, you probably scroll past them to the listings that don’t say “ad.” Those are the organic search results. These have nothing to do with your social media presence, although those profiles will show up if they match the search terms.
Because most people skip the ads, organic search results are more valuable, but they’re not guaranteed: you need an optimized website and consistent blogging strategy to dominate organic results.
What is a search engine ranking?You’ll hear digital marketers say, “your website is ranking for that term” or “we want to rank in the region.” That just means you want to be one of the top results on Google for that keyword.
We’re strategizing every step of the way, and SEO impacts every part of your site:
Our professional SEO services incorporate all these elements in a way that informs clients and proves you’re the best in the business.
With SEM, you can get your site to the first page with paid advertising. Don’t let anyone miss out on your services. Use the most powerful advertising tool in the industry to be seen by your target clients.
Put your brand in front of your followers on Facebook and LinkedIn so you stay on their minds long after they’ve visited your website. With Facebook, Instagram, and LinkedIn advertising, along with retargeting, our digital marketing services will promote your company to both clients and future employees at the same time.
Don’t worry about learning a new platform alone. After our HubSpot Partner Onboarding process, all your information will be ready to go. You’ll actually be able to use the tool you signed up for, while tracking your return on investment right away.
