You want to get in front of your customers now, everywhere they’re looking, but organic website improvements can take time. You could end up spending hundreds to thousands of dollars with a paid advertising platform on a campaign that doesn’t even reach your true prospects…
DTD Gets Results with SEM Services
Pay Per Click (PPC)
PPC campaigns are an essential element of our SEM services. Just like the phrase states, the advertiser pays for each click on the ad based on keywords. With our expert keyword analysis, you’ll know how much each click will cost before you run the campaign along with the likelihood of success.
The more popular the keyword, the more each search engine charges per click, and you still may not get the top result. Our team will guide you to ensure you get great results at a great price for each PPC campaign.
What is Retargeting?
Retargeting ensures your clients don’t forget you after they leave your website. Once a person visits your website, they’re retargeted to see ads from you long afterwards on other websites and on social media. Our SEM services offer guidance on which demographics to retarget and where to get the best return on investment.
Bing Ads
Bing Ads give us the unique opportunity to leverage LinkedIn data within the campaigns we build, because Microsoft owns both Bing and LinkedIn. This is great for B2B businesses looking to narrow their ad reach to certain industries, job functions, or even specific companies. Similar to Google, we can run both Search and Display ads on this platform.
Google Ads
Google has one of the most robust paid advertising tools with extensive details on keyword competition and cost. Understand all of it with our experts.
Google Search Ads: You’ll start with search ads in our SEM services strategy, which are the ads at the top of the Google search results page. You will see results quickly with options for testing and making changes along the way.
Google Display Ads: Find your target market wherever they’re using the internet, even other websites. Display ads are the banners built into website headers and sidebars. You’ll receive custom branded graphics for each of these dimensions, and we’ll give you the results to prove the ROI.
Get in Front
of the Right People,
at the Right Time
You need to bring in results quickly while your website is building authority and backlinks. The keyword research and analysis from the beginning of your digital marketing project guides our SEM services, so we’re always targeting the phrases that describe your company and your offerings.
Why you’ll love PPC campaigns with a DTD strategy:
- Cost savings: we won’t let you target an expensive keyword with low likelihood of success. You’ll see results the results quickly, so you won’t be paying for something that isn’t the best.
- Follow your leads: When the right clients visit your website, they’ll be retargeted across other websites and platforms, so your business is always top of mind.
Other Digital Marketing Services
Organic Search Results
You want your website to be the number one search result on Google for your category, and we aim for that goal in every step of the process. With digital marketing services from DTD, you’ll get an entire team working to see your website rise in the search engine rankings.
Social Media Marketing
Put your brand in front of your followers on Facebook and LinkedIn so you stay on their minds long after they’ve visited your website. With Facebook, Instagram, and LinkedIn advertising, along with retargeting, our digital marketing services will promote your company to both clients and future employees at the same time.
Hubspot Onboarding
Don’t worry about learning a new platform alone. After our HubSpot Partner Onboarding process, all your information will be ready to go. You’ll actually be able to use the tool you signed up for, while tracking your return on investment right away.