DON'T LET YOUR
IDEAL CLIENTS
FORGET YOU

Someone found your website while researching suppliers or service providers, didn’t convert on the spot, and moved on to the next option. Without a reason to see your name again, there’s a good chance they never think about your company a second time.

Paid social campaigns on LinkedIn, Meta, YouTube, and Reddit put your capabilities back in front of that same person while they’re browsing the platforms they already use every day. They are targeted by the specific role and industry of the people who actually spec, source, and sign off on a purchase like yours.

Featured – Paid Social 2

RESULTS THAT COME FROM TARGETING

WORKS WITHOUT A CONTENT CALENDAR

Posting daily on Facebook or Instagram isn’t the right fit for every business, but a paid social strategy still reaches your target customers on those platforms using strong photography and video, with no organic posting cadence required.

TARGET THE EXACT ROLES & INDUSTRIES

LinkedIn campaigns can be built around specific job functions and industries, putting your capabilities in front of procurement leads and decision-makers directly.

TESTED EVERY MONTH

Monthly check-ins bring real reporting and A/B testing, running two versions of an ad side by side to see which performs better and then adjusting based on results.

STAYING TOP OF MIND WHERE BUYERS ALREADY SCROLL

An impression is only worth something if the right person sees it. Here’s what that’s looked like for companies we’ve partnered with.

HOW WE EXECUTE IT

01. STRATEGY SESSION

Identify whether the goal is brand awareness, engagement, or promoting a new service, since each platform meets a different goal.

02. PROFILE & BRANDING ALIGNMENT

Keep profiles consistent with your website branding so clients know they’re in the right place the moment they tap through, even without daily organic posting.

03. LINKEDIN CAMPAIGNS

Target specific job function and industry, with opportunities to build authority by sharing relevant articles and client success stories with a professional audience.

04. META CAMPAIGNS

Build paid Facebook and Meta campaigns around strong photography and video to draw target customers to your site and offerings.

05. MONTHLY TESTING & REPORTING

Data analysis and A/B testing on messaging and creative, refined month after month based on what’s actually performing.

Featured – Common Questions – Manufacturing

COMMON QUESTIONS

No. Posting daily isn’t the right fit for every business, and paid social campaigns can still reach your target customers on these platforms without an active organic posting habit behind them.

LinkedIn, Meta (Facebook and Instagram), YouTube, and Reddit.

It depends on your goal. Building brand awareness, increasing engagement, and promoting a new service each point toward a different platform and approach, so DTD builds the plan around what you’re actually trying to accomplish.

Through monthly reporting and real data analysis, DTD tracks what’s performing and adjusts from there, including A/B testing different messaging or images to see what your audience actually responds to.

READY TO STAY TOP OF MIND
WHERE YOUR BUYERS ALREADY SCROLL?

Your ideal clients are already spending time on LinkedIn, Meta, YouTube, and Reddit. Let’s make sure your capabilities show up in front of the people who actually spec, source, and sign off.