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Today’s marketplace is fiercely competitive. This means that businesses not only need to be better than their competitors, but they must also differentiate their offerings. One of the most straightforward but powerful ways to do this is to keep your location in mind. For many businesses, this would be Bergen County SEO. It may also pay dividends to use your local knowledge to get granular and concentrate your efforts in specific towns and cities. As an experienced NJ SEO agency, we can lead the way here.
Our goal is to help you serve your clients. We can’t do that without first understanding what you do, why, and how you solve your customers’ needs. After taking a deep dive into what makes your ideal customer, we can then focus your digital marketing to hit key elements to appeal to your ideal consumers in a specific location. Here are some of the ways in which we tailor SEO for Bergen County businesses.
We Perform Keyword Research
We can identify the keywords and keyphrases that your ideal customers are using. In addition, we identify those that are facing the most competition and suggest areas where you might gain new business by going after less traveled keywords and searches. It pays to be a specialist, and we can help make you a specialist in fulfilling the needs that other firms fail to satisfy.
Our keyword research will help make your website more relevant to local searchers. Sure, you can be specific to a state, but you can also get specific to a town or city, or areas within a town. With our local knowledge and Bergen County SEO capabilities, we can provide a website that is authentic and caters to local customers, speaking their language and delivering according to their needs.
We’ll Audit Your Site
In most cases, there are areas in which a site is strong and other areas where it could do with some professional help. Before getting our extensive array of website design tools out of the bag, we analyze your site and compare this to your needs. We see what’s working for you and what we can improve.
During a site audit, we will identify key problem areas, including but not limited to:
- slow page-loading times
- lack of optimization for local search
- lack of optimization for mobile search
- inconsistent brand messages
- poor navigation
- broken links
- lack of inbound links
- inconsistent web content
- insufficient blog post types
- lack of security
Area by area, we will make the most of opportunities to improve your website and prioritize them so that we can tackle the items that will garner the best results. While measurable results from SEO will take time to become evident, there will be changes we can make instantly to improve your traffic, conversions, and branding.
We’ll Create Your Content
Content creation will be a significant part of any Bergen County SEO effort. Great content will attract visitors who will be engaged by the website, share the content, and act on calls to action. There’s more to creating superb content than using the right keywords, but it does help.
To maximize the effectiveness of Bergen County SEO, your content will need to be:
- researched – before writing a single word, it’s critical to research blog topics. The right topics will maximize engagement from your visitors. Understanding search intent will help avoid near misses and create content that genuinely satisfies their needs and delivers what they want. With the keyword research, we can see that your site ranks for the keywords used by your customers and potential customers.
- consistent – we will not only develop content but develop an entire content strategy with a content calendar to keep posts consistent and structured.
- relevant, according to types and lengths – too few businesses make full use of the variety of blog types and lengths out there, including infographics, videos, slideshows and galleries, guest posts, and curated content. A variety of content can keep visitors engaged and increase shares. The right content types and the optimal length articles for your audience will increase engagement from your target demographic.
- authentic – we adopt your style to match your branding, as cohesiveness throughout your marketing material is critical to building trust. Alternatively, we may suggest that we adapt your style instead to engage your target demographic.
- Local – localization is a great way to connect with your market and differentiate your business from competitors. With Bergen County SEO, you will attract business from your local area.
We Report Back to You Each Month
SEO can be complex, but it’s not mysterious. We’ll tell you exactly what we’re doing and why. And we’ll report to you every month so that you know what’s happening, the results we are achieving, and what to expect going forward. It can take some time to start seeing measurable results from Bergen County SEO, but once you do, you’ll wonder why you waited so long.
Get in touch with us today, and we’ll put you in touch with your local market with Bergen County SEO. Call us at 973-317-8765 or email us at [email protected]. Alternatively, get in touch using our online form and we’ll get back to you with the information you need to move your business forward.
