Can Your Website Design Really Make or Break Your Business?

Websites have had to step up their game with the boom of online business over the past several years. Not only do companies have to bring out all the stops in physical stores, advertising, and marketing campaigns, but their website must also be up to snuff to compete with other businesses. Website design is one of the most crucial facets of building a solid online presence.

The design of a website says a lot about the company. In one brief moment, your audience needs to know who you are and what you’re about. Otherwise, you run the risk of losing readership. An unfortunate aspect of the internet is that viewers can come and go in the blink of an eye. You don’t have a moment to ask if you can help them find what they are looking for or persuade them to take a second look at your company. So your website design needs to be the epitome of perfection from the very first on-site click.

Significant Marketing Strategy

Successful website marketing strategies separate the amateurs from the cream of the crop. A good marketing strategy can boost business, but a great marketing strategy can alter your business in a way that is unheard of. Your company’s web design is one of the most particular facets of your business’ marketing strategy.

Your company is one of a kind; the way you do business is unique to your operations. And your company website should be no exception. Professional website design services can ensure that your website is built with safety, marketing, design/aesthetic, and your brand in mind. Using a professional can also guarantee that your website won’t turn out the same as other companies or competition. You don’t want a cookie cutter website; you want one that will stand out and make an impact.

How to Stand Out

Robust web design and functionality will make your website stand out in your industry and will make users want to visit the site repeatedly. Some design elements that can aid in achieving this goal are User Experience (UX) and User Interface (UI). User Experience refers to how a user interacts with your website. If it’s too complicated, they won’t stick around to view your content, so making it easy for them to find what they want is imperative. This also goes for animations, videos, and photographs. User Interface focuses on the medium users need to interact with your website. So we’re talking about text, visuals, tools, and buttons that users need to interact with so they can navigate your website.

The way to achieve all of this is to use a professional, someone who knows what they are doing, both on the stage and behind the scenes. Professional web designers aren’t held down by limitations that may cause trouble for custom web designers. A professionally created website shouldn’t be bogged down by technical issues, and upon launch all of the backend work should be completed and effective.

All of these components combined create a seamless website that will allow your company to stand out from the rest. Appearance is important because it’s what brings users in, but a well-functioning website is imperative to keep them coming back.

First Impressions

When it comes to web design, first impressions can make or break a visitor’s experience. A company website is the first impression of your business, and the design could be the difference between success and failure. Humans only take 1/10 of a second to make a judgment. It then takes us a mere 50 milliseconds for an opinion to form, and that doesn’t leave a lot of time to alter someone’s view. It’s the equivalent of a snap of the fingers, which is why first impressions of your website are so crucial to its success.

Website impressions are 94% design related, which means it outweighs other aspects of the website, such as content. You can have fantastic content, but no one will see it if they can’t get past an atrocious design. Studies completed regarding human behavior have revealed that visual appeal and website navigation are one of the biggest influences of the first impression of your website.

A first impression should be positive and beyond satisfactory. After all, every interaction a viewer has with your website after that will be a reflection of how they initially viewed and interacted with your site. If viewers have a positive experience, they are more likely to remember that experience each time they visit your site.

Professionalism

Website designers know that good web design shows professionalism. Not only that, but it shows a high level of dedication to your business. You can’t just launch a website onto the internet and call it a day. Time and care need to be put into each aspect of the website, so users feel like you care about your business, and in turn, care about them as an audience.

What many businesses don’t realize is that professional web designers aren’t going to risk their reputation by creating and launching a website that isn’t up to their standards. It won’t benefit your company, and it certainly won’t help them in the long run.

Web designers are going to create a website that fits your audience, not just your business. Having a website for the sake of having a website isn’t going to do you any good unless the website is professional and exquisite. So while you might want the process to be fast and simple, a web design professional is going to give it to you straight. They won’t make a website or application and put it up onto the web unless it meets high professional standards.

Aesthetic

Humans are visual creatures; so to stand out, you must incorporate exciting visuals. This can include fonts, color choices, photographs, and videos which make up the overall theme of your website. The best way to choose colors is to look at your company logo. What colors represent your business? Should you go with a monochromatic theme, or use bold colors? Whatever the decision, make sure it is relevant to your brand and doesn’t seem to be an inappropriate choice.

Think about how you want your business to be viewed: are you setting a more serious or professional tone, or can you have a hint of color and whimsy that excites audiences? It truly depends on your business as a whole and what you hope to accomplish with the website.

Visually appealing, relevant, and eye-catching content will be the most differentiated part of the site. So make sure the content is memorable!

It’s easy to look at an existing website and say to yourself, “Wow, I want my website to look just like that!” While the idea and look may have inspired you in the creation of your website, you’re going to want something unique when it comes to your company website. There are hundreds of thousands of websites on the web, and getting the viewership that you want is no cake walk. Your website’s design is the first impression of your company, meaning it needs to reflect your business and get your point across all within a matter of seconds. It’s a tall order, and many companies fail at launching successful websites. With a professional on your side, you can ensure that your company website makes a positive impact on your bottom line.

If you have any questions or would like to discuss website design with one of our professionals, contact us today.