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Most consumers love to support local businesses, but they can be hard to find among their larger, international competitors. If you’re a business local to Edison and are wishing to expand your customer base, you may have already come up against this problem.
Performing a Google search for your product or service will usually bring up an enormous range of results, none of which are based in your state, let alone the local area. So how do you get local people to find your local online? Furthermore, how do you get seen over and above your local competitors?
Edison SEO for Local Companies
Regardless of size, it’s crucial for any business to have a presence on the web. Having your website search engine optimized (SEO) is the secret to standing out in search results. SEO helps you rank well in search engine results pages, so when a potential customer performs a search for the products or services you offer, your company’s website has a better chance of appearing on top of the pile.
Great SEO also ensures your website is running optimally so that customers find it a pleasure to navigate and find what they’re looking for. A website that looks and runs perfectly is the best recipe for gaining repeat business as well as an enhanced reputation.
By having useful content that’s Edison SEO optimized, you will enjoy increased exposure as customers are likely to share it across various social media channels. Not only is this free advertising for your business, but it also serves to grow your customer base organically.
David Taylor Digital SEO Services
At David Taylor Digital, we recognize how crucial it is for local businesses to be seen by potential customers. Local business is the lifeblood of communities and brings vibrancy and diversity to the areas it serves. These areas can suffer without it.
Edison is no exception to this. Our team at David Taylor understands the importance of increasing exposure for Edison businesses. If you are a local business owner, our team can get your website fully SEO optimized so you can start enjoying increased business as soon as possible.
What Our Edison SEO Service Can Do For You
We will perform a website audit to determine exactly how well you are currently performing. With this information, we can decide what SEO we can do to improve your website’s visibility. This may include:
- Keyword Research
- Metadata Edits
- Content creation
- Quality of internal linking
- Backlinking
- UX Improvements
- Fixing of technical flaws
We’ll Find the Best Keywords
Keywords are the cornerstone of SEO. Without them, your web pages are unlikely to be seen among relevant search results. We’ll use our expertise to understand what people search for when they’re looking for your products or services and use the information to determine the best keywords and phrases to get your website ranked well in search results.
We’ll Create a Winning Content Strategy
We’ll also help you devise a solid content strategy. Providing regular, unique content that contains information that people need or want will attract your audience and hold their attention. People regularly share useful content they find via social media, which means free advertising for your business. Additionally, fantastic content builds your credibility and positions yourself as an industry expert – crucial for gaining the edge over your competitors.
We’ll ensure your content strategy includes a calendar to keep on track and incorporates any business peaks such as holidays or seasonal events. We’ll also align your content with your website marketing strategy, so everything works in harmony.
A Range of Additional Services
David Taylor Digital can also:
- Create your buyer personas to help you determine your target audiences
- Run competitor analysis
- Optimize your social media channels
- Optimize the back-end of your website
- Provide external links to your website
- Provide detailed monthly reports
- And more!
Getting You Noticed At A Local Level
For local businesses, it’s vital to appear on external services and directories. We’ll get you set up on Google My Business and Google Maps, so you appear when someone searches for your type of product or service.
We’ll also perform an audit on all the directory sites such as Yellow Pages to ensure your contact information is current and up to date. If you don’t have a presence on such sites, we’ll take care of it.
Our Edison SEO services make local businesses thrive. When that happens, everybody prospers. If you’re a local Edison business that is struggling to get on board with SEO, get in touch with our team at David Taylor Digital. Contact us by emailing [email protected] or call 973-317-8765 today.
