Sometimes, generating leads can seem like an impossible task. From low traffic to lead quality, there are many hurdles to generating legitimate leads. For IT businesses, MSP lead generation can become especially tricky in this day and age. With the IT world constantly changing and evolving, MSP lead generation creates new and different challenges for your company to face. If you are wondering how to maximize MSP lead generation for your IT business, then here are five solutions for you to consider:
1. MSP marketing
It is no surprise that sales is the backbone of any business and can really create good leads. The relationship business allows potential customers to speak directly with a person and as a result can make them feel as though their needs are understood. MSP marketing, however, works a little differently. As a marketing plan or even a campaign, MSP marketing attracts clients to your business rather than sending sales representatives out to do the leg work. You are essentially attracting potential clients to your business in order for the sales representatives to close the deal. MSP marketing can be something as simple as an email campaign or it can be a little sexier such as a seminar or trade-show booth. Whichever path you take, MSP marketing attracts the client.
2. Managed IT service leads
Sometimes the best thing to do when it comes to finding new business is hiring an expert. If you would like your IT team to focus on what really matters—the product—then hiring a company to manage your IT service leads could be the best approach for your business. When it comes to managed IT service leads, there are companies out there who will not only generate qualified leads, but also will create, launch, and even manage campaigns so that your team can stick to what they do best.
3. MSP marketing plan
Your MSP marketing plan really is the bread and butter of your lead-generation success. As mentioned earlier, MSP marketing works to bring customers to you. But in order to make that successfully work, it is important to create a plan that outlines what that marketing campaign will look like. The most important focus in this plan is to detail what it is you are selling, what your client is looking for, and what makes your product stand out from your competitors. This information is key to ensuring that your marketing approach will work.
4. MSP marketing materials
Just like any other marketing concept or approach, tools help to make the development of marketing materials easier for you and your business. For example, if you are planning on using Twitter and other social media avenues to reach your audience, then websites like Bitly can help to shorten URLs and enable you to review the performance of links that you share. Another great tool, Hotjar, is an analytical tool that not only allows you to click heatmaps and click maps but also enables you to collect visitor feedback. These tools can be used to increase the quality of newsletters, email campaigns, or any other marketing materials created to attract your future clients.
5. Managed IT marketing
If you thought managed IT service leads were a great way to keep your IT team focused on the product while still bringing in new business, then managed IT marketing will really free up your staff to focus on the quality of your product or products. With managed IT marketing you are hiring the experts to handle everything when it comes to your marketing plan, including the creation, implementation, and management of the plan. Without having to lift a finger the marketing aspect of your business is taken care of.