93% of all online activity first begins with the almighty search engine. And out of those searches, 75% of users don’t go past the first page of search engine page results (SERPs).
What this tells us is it’s vital your business ranks as high up as possible. Otherwise, you’ll have poor visibility with prospects. In turn, all your competition will gain these valuable customers while you’re left with nothing.
So what SEO services are available, exactly? In this article, we’ll show you what our experts can offer you.
One of the most important things you need to do before starting SEO is to research your keywords. You can’t just use any old keyword, as you need to select ones that will perform well without competing too much with other better-established companies.
You’ll also need to get into the heads of your potential customers. For example, what would you type in as a consumer when you search the internet for your services? This should be pretty telling about which keywords you should be aiming for.
Of course, it’s not that simple. While you can do this yourself, experts will know exactly how to improve your SEO by choosing less popular, yet high-ranking keywords.
It’s not enough to just do keyword research. Like we said above, you need to step into the customers’ shoes. Doing persona creation is part of an excellent digital brand strategy. A New Brunswick SEO company can do that for you so you can continue hitting the mark on SEO, even without their help.
Persona creation entails conjuring up fictional characters that represent your target buyers. This helps you further understand what they need from you and how you can really connect and engage with them.
Once keyword research and persona creation are done, then the professionals can perform SEO improvement for your website. One main part is going over all the content and ensuring the main keyword is used correctly.
There’s a perfect spot you need to hit to keep search engines happy for your ranking. Use keywords too sparingly, and you won’t rank very highly. However, if you overuse them, you’ll get penalized and your ranking can slide down as well.
Working with an SEO expert ensures that you have just the right amount of keywords everywhere. Not only does this include the web copy, but also on more “behind the scenes” things. This can be alt image tags, meta titles, meta descriptions, and more.
Part of ranking highly on SERPs is blogging regularly. This gives you a chance to not only present yourself as a thought leader in your industry, but to also sprinkle your content with useful keywords.
It also gives customers a chance to see your brand voice and interact with you by leaving comments. Blogging is a fantastic way to affordably do SEO, as it doesn’t cost much. You just need to pay someone to come up with regular blog articles and these can usually remain on your website forever as evergreen content.
Evergreen content gives you the most bang for your buck. You can keep reaching new customers in the future.
Plus, other brands may share these articles, which can help you rank even better on SERPs. This is because when someone links to your content, search engines consider your site to be trusted and reputable.
How you run your social media matters a lot when it comes to ranking on search engines. The more engagement you have with your audience, the better your reputation. This can impact how high your ranking is.
In addition, it’s a great platform for you to constantly share your content, such as blog articles, whitepapers, or infographics. When people see what great information you have to offer, they’ll share it with their own circle, which will then boost your reputation.
Again, this will help you rank much higher on SERPs than you did before.
Of course, running a bunch of social media accounts can be difficult, especially for small business owners. Plus, you might not be sure how to keep a consistent brand voice and messaging across all accounts.
Not only can an SEO professional help you create the right messages, but they can also create the optimal posting schedule for you.
Email marketing isn’t actually SEO, but it can certainly have an impact on the traffic you get. If you feel like your business is a bit lost when it comes to email blasts, then the help of an expert can certainly be beneficial.
They’ll know how to help you construct emails that are engaging so you can keep your leads interested in your content. Not only that, but you can encourage them to further engage with your brand.
These emails can also be recycled into other content. For instance, if they’re particularly long, you can break them down into shorter blog pieces or infographics. Then, these can be shared on social media.
As you can see, there are various ways you can improve SEO for your company. By choosing the right methods, you’ll be able to see your website shoot to the top of SERPs.
As a result, you’ll get right in front of your desired audience and boost your business. So give SEO services a try; it’ll be a great investment for sure!
Do you need New Brunswick SEO experts at your service? Then get in touch with us today. We can help you make your site stand out against your competition!