Digital marketing research shows that 75 percent of internet users never scroll past the first page of results. People want information, products, and services, quickly. If you want to increase traffic and leads, you have to ensure that your own site lands on that first page, as high up as possible. That’s where search engine optimization, or SEO, comes in. As your NJ SEO experts, we have the tips and tricks that work! Don’t have time to read all of this below? No problem! Contact Us Here to get started right away.
Search engine optimization (SEO) is the art of carefully creating your website so that it ranks as high as possible in search engine results pages. Instead of paid ads and other paid digital marketing campaigns, companies with a web presence specifically approach their website and its content in a way that increases organic traffic, from users clicking over to their sites.
SEO strategies involve both on-page efforts, optimizing the content, code, and other page elements, and off-page practices that boost a company’s authority and cross-linked traffic. Put together, these approaches make it so that Google and other search engines see your site as relevant to a user’s query, thus returning it higher up. The more people click on your site, the higher it moves in the rankings.
Keywords are what connect search engines and your site. To best optimize your own content and page info you have to know what people are looking for, and match your offerings to that. Keyword research involves figuring out what topics your ideal audience is interested in, what outcome they would like when entering a search, what keywords your competitors are targeting and why, and other information about these words and phrases that hold so much marketing power.
Keyword research typically starts with uncovering users’ query intent, or keyword intent. In other words, as NJ SEO experts, we are interpreting what people want to find when they enter a search word or phrase. Usually, people want a solution of some sort — an answer to a question, a product or service that fills a need, or even just to be pointed to a particular site they are trying to find. Understanding keyword intent helps you tailor your content so that it provides what customers want.
Put yourself in the shoes of your ideal customer or your target audience. What do they want, what do they need, and what might turn them away from your site or your business? Investigating autocompletion searches in Google, looking at searches related to queries connected to your site, and diving into search behaviors that already drive traffic to your site can give you a good idea of keywords that people use.
As NJ SEO experts, we have the tools for keyword research and for understanding the search behaviors of potential customers. The bottom line is to find the words that resonate with your ideal market, and use them within your content, without overdoing it.
You understand why SEO is important and you have identified the keywords and phrases that should attract your ideal demographic to your site. Now you have to ensure that your site is coded and set up with best practices for on-site SEO.
When people think about inserting search terms into content, they often work to put those important keywords into blog or article body text. However, a well-made site has several more key locations for SEO. Your chosen keyword can be part of your page or post title, meta descriptions, subheadings, image descriptions, tags, and the URL itself, if your site is set up for customization in these areas (and it should be set up that way!).
While you do not have to be a coder to optimize your site you should do your best to keep your site’s code clean. This is like the structural skeleton of your website, and the less needlessly complex it is, the faster your site will work and the more pleasant the viewing experience will be for users, which can increase your traffic as more and more people enjoy your site. Things like cleaning up broken links and images go a long way, as does setting up redirects and error messages within your site so people looking for content are not left hanging, which is something our team of NJ SEO experts would handle right off the bat.
With keywords selected and a strong site code and structure in place, all you need is the content to fill out your optimized web page. Content is what actually brings people to your site, and it has to be high quality to keep them coming back.
Each piece of content should have one main focus keyword. You will want to use this keyword, as well as other semantically related keywords, without making the mistake of shoveling the chosen words and phrases in where they don’t belong. Try to write naturally, which will be easier if your selected keywords are a good fit for your business and its content.
Good content is well-written and readable. Be sure to double check grammar and spelling, and remember the audience for which you are writing when it comes to how long or complex the content is, as well as concerns like technical language and jargon. Generally, shorter sentences and paragraphs are recommended.
Keep your content unique, taking an angle or approach that isn’t overdone. You can write about topics that have been covered in the past, but think about how your business can shed new light or share something different.
Overall, content needs to serve some kind of purpose, being educational or useful in some way outside of bringing viewers in for profit. That’s why it’s so important to do keyword research and identify your audience and their needs.
At David Taylor Digital, we’re here to help you turn all of these tips and tricks into content and code that gets results. We’re a top team of NJ SEO experts, offering different types of SEO and web design packages customized to your needs. We work hard to target each client’s customer base, bringing leads through the sales funnel with skill. Contact us today to get started with SEO for your business.