Do you find yourself constantly overwhelmed with the workload involved in running your small business?
Whether you’re a solopreneur or you have a small team, operating a small business isn’t easy. You have many of the same challenges that face larger corporations, but with a fraction of the budget or workforce. Perhaps the most overwhelming part of all is feeling like you have to do everything yourself. But have you considered the benefits of outsourcing marketing for small businesses?
Outsourcing allows you to hand over critical tasks to people who actually specialize in them. It gives you the time and energy necessary to focus on your core competencies, which your whole business relies on. And when you outsource your digital marketing strategy to a good agency, it’s like having an entire team added to your workforce.
Whatever your long-term marketing goals may be, you probably sometimes wonder if your strategy is working at all. If you’re like most business owners, marketing isn’t one of your skills. And the reality is that without effective marketing, you won’t get customers. But do the benefits of outsourcing your marketing outweigh the costs? Keep reading to find out.
Tasks required to execute your marketing strategy can all be outsourced–outsourcing marketing for small businesses includes would include:
Outsourcing marketing for small businesses provides several advantages:
By leveraging the competencies of professionals outside your company, you benefit from the expertise of freelancers accustomed to working efficiently on tasks they have performed numerous times over the years. When you outsource any project to someone who specializes in that kind of work, it almost always gets done faster. This should come as no surprise. After all, when an expert or agency puts all of their time into their area of expertise, they become very good at it.
Although saving money is important for any business, sometimes saving time is even more important. Getting a marketing project finished today instead of two days from now can make a big difference. This is especially the case when you’re preparing for special buying events, like holidays. Perhaps the greatest thing about outsourcing your marketing is that you no longer have to figure everything out yourself. That alone can significantly reduce the time it takes to get things done.
2. Outsourcing Strategists
Outsourcing strategies mean your business has access to the best talent. Your company gains access to seasoned professionals who can expertly complete tasks, producing high-quality results in less time and providing higher quality results. It offers a fresh perspective that can ultimately make the difference in getting the same amount of traffic vs. dramatically increasing conversions.
3. Cost Savings
By outsourcing marketing for small businesses, much of the operational overhead is eliminated, i.e., office space and benefits; making the wrong hiring choice can also be costly–severance pay, rehiring, and re-training. Our first-class outsourced marketing experts can do the same tasks for significantly less than in-house employees, directly impacting your budget. When you’re running a small business, saving money is a must. But some business owners let their drive to save money keep them from making wise investments. As a result, they try to do too many things themselves, particularly things they aren’t specifically skilled in.
Digital marketing is often one of those things business owners try to handle all on their own. And while some entrepreneurs are very skilled at marketing strategy, others have less success. Fortunately, you can get the marketing help you need without breaking the bank. By outsourcing your marketing to a competent agency, you can avoid the expense and hassle of training an in-house marketing team. Because agencies work for multiple businesses at the same time, you don’t need to afford an entire team to benefit from one.
4. Filling the Knowledge Gap
The number of resources and time required to train/re-train staff who then need to master these skills can be cost-prohibitive. Filling in your team’s knowledge gap with outsourced marketing experts is often a very feasible solution.
5. Listening to the customer
Businesses tend to operate on habits–it can be tempting to continue the status quo. However, unbiased outside support and expert insight can help your company listen to your customer’s needs so that your brand communicates more effectively.
6. Expertly Matched Professionals
Another great thing about working with a marketing agency is that you can be sure it only hires people who are truly great at marketing. A relatively unskilled marketer may get away with working for a business that doesn’t specialize in marketing. But in order to get a job at an agency, marketers have to know exactly what they’re doing. Having this kind of disciplined skill available can really come in handy for small business owners. Getting professional assistance from real-world experts will make your business more competitive in your industry.
Most small business owners don’t think of outsourcing their marketing to real experts. They often rely on their own efforts, maybe through a social media page, search engine marketing, or a tech-savvy friend. But nothing compares to the results you can get when you have world-class marketers on your side.
7. Scalability & Sustainable Long Term Growth
Trying to do your own marketing while trying to grow your business puts you in double jeopardy–one or the other falls by the wayside. By hiring a team of outsourced marketing professionals, scaling becomes a non-issue. As your company grows, by hiring our professional outsourcing marketing teams, you can focus on scaling and running your business; your marketing strategies will keep up with you.
8. Outside Ideas & Techniques
If you’ve done any kind of visual design work in the past, whether a painting or a website design, you know how valuable a second pair of eyes can be. Getting someone new to look at what you’re doing can provide invaluable insight, even if they aren’t necessarily an expert.
Anytime you outsource something to an expert team, you get the same kind of insight. This is especially the case with marketing agencies, as they’re often involved in multiple levels of business at once. Hiring a marketing agency will open your business up to criticism, but it will be the kind of criticism that produces real results. If you want to find out just what’s possible for your business and where it can go, an outside marketing team can do that better than anyone.
9. Increased Sales
Through unique strategies and techniques, outsourcing marketing for small businesses can also score more leads; experts have the skills and insights to transform organic traffic into a greater number of conversions.
10. Risk Mitigation
The best way to mitigate risk is to work with tried-and-true systems as much as possible. Established businesses selling in-demand products don’t have to take risks as often because their concept has already been proven successful. Doing market research is all about trying to simulate the success or failure of a product before investing in it. But what if there was an even better way to mitigate risk? One way is to outsource as much of the work as possible to an established business that knows what it’s doing. This is a particularly important strategy when it comes to your marketing.
Let’s face it: there isn’t much you can do to guarantee a new product’s success. But if you can at least guarantee that potential customers will find out about it, then at least your business won’t fall apart due to bad marketing. That’s what marketing services do for your business. A marketing agency will make sure that, whatever you’re selling, you’ll get the best possible chance at turning a profit. If you already have a promising business idea, adding tried-and-true marketing to the mix can work wonders.
What are you best at? Chances are it’s whatever skill or service your business is structured around. If you sell handmade figurines, you’re probably better at making figurines than anything else. If you provide tech support to computer users, you’re probably best at repairing electronics.
Whatever your core competency is, that’s what makes the money in your business. As long as you have customers coming in, the best thing you can do is focus on the thing your business is about.
Any time you’re forced to focus on something other than your primary skillset, the results you get will be disproportionate to the effort you have to put in. When you’re really good at something, being productive and making progress is easy. But when you’re a little less comfortable in any given domain, making progress there will be very difficult.
That’s one of the best features of outsourcing. When you hand off your marketing strategy to someone else, you’re allowed to prioritize whatever it is that makes your business unique. Putting all your time and energy into what you do best is a sure way to grow your business.
Not only that, but the agency you outsource to will also be using their own core competencies on your business’s behalf. It’s a win-win!
And there you have it: the main benefits of outsourcing marketing for small businesses. As you can see, getting outside digital marketing services for your business can really make your life easier. And even better, it can ensure you never run out of customers, whatever your budget for marketing looks like.
When you work with us at David Taylor Digital, you aren’t simply hiring contractors. You’re getting hardworking members of a team who are all passionate about getting results. To find out how working with our team can help transform your business, get in touch with us today.