Search Engine Optimization or SEO refers to a suite of techniques that people use to make it more likely that search engines will serve their websites to users. SEO enhances a website so that search engines are more likely to identify it as useful, authoritative, and high-quality. While it may seem that SEO is all about jumping through hoops for search engines, SEO is about the user experience. If optimization works for a search engine, it’s because it improves the experience for the visitor.
Excellent SEO will optimize your entire web presence, including your social media. Understanding the manufacturing industry, SEO can make a manufacturer’s website more relevant to its visitors.
Your hustle and bustle might keep you from thinking about advertisements and search results. Many small business owners don’t have time for things like search engine optimization, but that doesn’t make SEO any less important. SEO for manufacturers is just as important as it is for small retail businesses, restaurants, or just about any other business that exists in 2021. We’re going to discuss a few points on how to run SEO for manufacturing companies in this article, giving you some insight into how the process works and what it can do for your company.
Let’s take a look at search engine optimization for manufacturers.
We’re going to take you through some of the most important factors in optimizing your site. We’ll tailor it toward manufacturing businesses in some instances, but one of the beautiful things about SEO is that it remains almost the same for all businesses. The difference comes into play when you’re creating your brand-specific content and setting up your pages for the right sort of conversions.
We’ll get to that in a minute, though. First, let’s talk about what search engine optimization is and why it’s valuable.
SEO is the marketing effort used to make your site more visible on search engines. It requires work in a number of areas that have their own individual benefits, but all of the work revolves around exposing your site to new and interested customers. For example, your social media accounts and PPC advertising efforts have independent value, but they’re both directing users toward your actual website which generates sales.
In that way, those two avenues benefit your search engine optimization because any source of web traffic is good news for your rankings. The broadest way to expose your company to new customers, though, is through the search engine. That’s where people go when they have a specific need.
Someone with no knowledge of construction services in their area, for example, might search “how much does construction cost in Albuquerque, NM?” Instead of going on social media for answers, people use search engines for most of their general questions.
Ranking well in those searches is a powerful way to draw business for your company and start boosting your bottom line.
But how can you get your site to inch up the search results and land at the top?
To answer that question, we have to know a little bit about the search engine algorithm. Google’s search algorithm is very sophisticated. The company also keeps details about its algorithm very close to the chest, but we can deduce a number of things about how it works based on the results we see in the SERPs (search engine results pages).
The algorithm operates based on a number of factors that determine how relevant a website is in reference to the particular search at hand. Generally speaking, Google catalogs websites based on how useful they will be to users.
All of the factors that go into optimization are an effort to display your site’s worth when it comes to helping a user get answers. This is because Google’s main purpose is to provide valuable information in relation to what people want to know. If we started making Google searches and found that the results weren’t very useful, we might switch over to Bing.
That would be bad for Google, and they invest a lot of money into technology to make sure that doesn’t happen.
So, before you get caught up in all of the minutiae of optimization, remember that the primary goal is to provide valuable resources to your users. If you can do that, you’ll see your results improve a lot. It always helps to put those fine details into action, though, because there are a lot of websites producing useful information.
There are more than 200 search factors to consider, but let’s take a look at the most ones and how to apply them.
The needs and desires of businesses of all sizes, locations, and industries vary. If a company is individual, it needs an individual approach. The manufacturing industry has unique challenges and strengths. Anyone performing SEO for a business in the manufacturing industry would do well to prioritize these aspects and tailor SEO for manufacturers. Here are some of the factors we consider for clients in manufacturing.
Page-loading speed may be more important in manufacturing than some industries. Manufacturers are busy people looking for the right tools, solutions, and business partners to keep their firms productive. A page that fails to load quickly is not only frustrating, but a warning sign.
People expect pages to load within two or three seconds. A page that doesn’t load properly within this time suggests a problem. And it demonstrates a lack of professionalism and speed. This may sound harsh regarding the difference of a second or two, but we’ve seen that it makes all the difference. Page loading is a significant part of any user’s first impression.
Manufacturers understand that excellent processes can lead to extraordinary results. The navigation of a manufacturing page shouldn’t be a puzzle. It needs to perform its function intuitively and effectively. Common sense navigation helps users find what they need with fewer clicks. A positive experience can keep them coming back.
With SEO for manufacturers, you can build the perceived authority of your brand. An SEO firm may help achieve this by developing quality content that helps your customers find you and keeps them on your site longer.
Typically, manufacturing businesses can also draw on a network of business partners. It’s time to draw on those connections. When reputable, authoritative websites link to your website, this improves your perceived authority and gives you a ranking boost.
Everything in optimization revolves around the keyword being searched. Without the search phrase, there wouldn’t be any results to compete for.
What you need to do is make sure that you’re finding the optimal terms for your business. These are the keywords that users are searching in your area, looking for your services, or looking for information that you can provide. It doesn’t do any good to try and rank for search phrases that won’t draw you any business. A few examples of construction-specific searches would be things like “construction services near me,” “how much does construction cost,” “how to find the right construction company.”
You also want to make sure that the phrases you’re optimizing for aren’t bogged down with a lot of competition. For a small business, it would be impossible to compete with the largest companies in the world for search rankings. All of your work might improve your results some, but you’d still never wind up in one of the top three or four spots.
Instead, search engine optimization tools allow us to find out very specific details about keywords. Notably, we can find out how much traffic is going to each specific search term and you can look at the kind of competition you’re facing with those terms. The goal is to find keywords that have a lot of traffic and little competition.
You’ll notice a lot of SEO information discussing “optimizing for a keyword” but not really explaining what that means. When you optimize for a search term, you’re tuning your content with that very specific set of words. Everything from spelling to punctuation should be the same throughout whenever you use the keyword.
The content should be related to the keyword phrase you’re optimizing for, but that’s not really the whole picture. Optimization for a specific term requires that you place that keyword at tactical spots throughout the content so that Google can clearly see what it is. When you optimize well, Google can know that the page is about that term instead of having to make an assumption. That way, you’re right in the running for those rankings as Google knows just what the page is about.
Some places that you might put the keyword are headers, meta description, HTML, the text body, imaged descriptions, conclusions, link hypertexts, and more. It’s also important that these terms are worked naturally. The last thing Google wants to see is a set of keywords that look forced.
In fact, stuffing your content with keywords is a “Black-Hat” SEO method. These are just methods that aim to cheat the algorithm for results. If you get caught using these methods, your pages could be unindexed from Google’s archives.
Modern websites incorporate responsive design, which means that the site layout adapts according to the device on which it appears. With more people searching using mobile devices than desktop PCs, and with Google prioritizing mobile-friendly content, it’s imperative to design for mobile users. Not only is being accessible good for users but it also demonstrates that your manufacturing business is up-to-date.
Content is what drives your ability to be seen online. The more relevant content you have spread throughout your site, the more opportunities you have to rank for search terms. So long as you’re optimizing your pages for the right terms and providing real value, you should have a good shot of seeing improved results. It’s difficult to know just what kind of content to create, though. This is where keyword research comes in handy once again.
Through the research you do into keywords, you can find out just what your clients are looking for. The search phrases that people use are direct reflections of what kind of content they’re interested in. So, once you find a keyword that would work well for your business site, you can create content in response to it.
The result is a piece of content that’s optimized for a specific search phrase and answers the question that’s implied by that search phrase. You should be making content often, considering the fact that keyword trends change all of the time and you want to solidify your spot in the rankings once those changes occur.
You can also demonstrate your values by writing about key topics that demonstrate your individual perspective. This is an effective way to differentiate yourself from competitors. If you wait too long, you might find that your competition has already locked its spot at the top of the rankings for that term.
You can categorize SEO as on-page SEO and off-page SEO. On-page refers to all the things that people can do on a website to improve its usefulness and appeal to search engines and their users. This means things like using keywords to help readers identify the post’s subject, providing high-quality content that people need, and ensuring easy-to-use navigation to make the experience smooth.
Off-page SEO refers mostly to building a brand’s authority via the links coming in from external websites. The more authority these external websites have, the better. Off-page SEO has a significant effect on rankings.
At David Taylor Digital, we take care of on-page SEO and off-page SEO for our clients. We do everything we can to give your business the best chance of success and growth. And don’t expect cookie-cutter SEO from us because we believe in the benefits of offering a customized approach to SEO.
By applying SEO with knowledge of the manufacturing industry, its customers, and its challenges, we can provide high-quality SEO for manufacturers. Work with David Taylor Digital and look forward to the following benefits:
We will work with you to identify and measure the success of your website after undergoing SEO. We’ll help you determine which metrics are most important and demonstrate the difference that SEO for manufacturers makes. You might want to measure sales figures, engagement, or a response to a call-to-action such as downloading an ebook. We’ll help you keep track of the effects of our efforts over time.
We understand SEO for manufacturing companies. Our knowledge, ability to listen, customization, and dedication to your success can make us a great partner. We give you an advantage over other manufacturing firms with our superior SEO designed for manufacturing companies. Get in touch with David Taylor Digital for the best SEO service for manufacturers and more.