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Digital marketing is different for a small or midsize business (SMB) compared to a big enterprise. Smaller businesses have to compete against bigger companies, with fewer resources, making strong digital marketing that much more important.
Small or midsize business search engine optimization, or SMB SEO, is one of the most effective methods of marketing to stay competitive. And there’s even more good news. SMB SEO can be accomplished in quick, bite-sized tasks that add up to make a big difference.
Whether you are a complete beginner, looking to add to your expert skills, or something in between, read on to learn about six quick SMB SEO hacks you can do today.
Put Your Contact Info Front and Center
Visibility is key in SMB SEO. Your website should facilitate immediate contact when potential customers show interest. If your contact details are elusive, the opportunity for conversion plummets.
A study by SMB DigitalScape revealed a startling gap: 60% of SMB websites lack a readily available phone number on their homepage.
This SMB SEO hack is straightforward yet potent. Display your contact information prominently, embodying the concept of buyer enablement. Place your phone number in a large font at the top of each page. This signals your openness to communication and boosts your local SEO.
Look For Broken Links
In the realm of SMB SEO hacks, links wield immense power. They’re the currency of the web, with Google rewarding your site with higher rankings as more trusted sources link to you. This creates a virtuous cycle: higher rankings lead to more visits and more links. But beware—broken links can sabotage this cycle by eroding your site’s authority with each failed click.
Addressing broken links is a swift and essential fix. Utilize tools like Google Search Console to pinpoint and mend these fractures in your web presence. Redirecting 404s to pertinent pages revives lost connections, keeping your SMB SEO strategy robust and effective.
Convert to Rich Snippets
You may not know what a rich snippet is yet, but we guarantee that this quick fix will change the way people interact with your site.
Whenever people search via Google, the resulting links come back with a bit of information underneath the main title. That is a snippet. The typical snippet is made up of a page’s title tag, meta description, which is often automatically generated, and the page URL. These snippets can be less than compelling.
A rich snippet, however, can include all kinds of extra information that can encourage searchers to click to your site. These snippets pull structured markup from your site, including reviews, product prices, or contact information. While it won’t make your page rank higher from an algorithmic perspective, this information can increase organic click-throughs.
Spend some time looking through Schema’s structured markup information, then adjust your existing pages using the information you find. If you use WordPress or another content management system with structured data plugins, it becomes even easier.
Get Your Name into Local Directories
Securing a spot in local directories is a crucial SMB SEO hack. It entails a straightforward yet strategic approach—identify and engage with local platforms where your business should be listed. From Yelp to local chamber of commerce directories, these citations build backlinks and bolster your link authority.
Maximizing Local SEO Through Consistency
Uniformity in your listings is vital. Ensure that your business details are identical across all directories to leverage this SEO tactic fully. Also, take charge of any pre-existing listings by claiming them. This ensures that you control the narrative and maintain accuracy in how your business is represented online.
Create Some Evergreen Content
Evergreen content is a cornerstone of SMB SEO, transcending time-sensitive material to consistently deliver value. By investing in content that remains relevant—such as how-tos, interviews, or case studies—you establish a foundation of link authority and sustained keyword significance.
The Timeless Impact of Evergreen
Delve into topics that resonate indefinitely with your audience. Craft tutorials that solve common industry challenges, profile leaders who inspire, and share success stories that illustrate your business’s impact. This timeless content garners clicks and serves as a beacon for organic searches, anchoring your online presence.
Leveraging SEO Expertise
To amplify the impact of your evergreen content, integrating professional SEO services is key. SEO specialists can refine your strategy, ensuring your valuable content reaches the right eyes at the right time, making each click count towards your business growth.
Check Out the Competition
Analyzing your competition is a subtle but strategic SMB SEO hack. It may not lead to immediate changes, but it’s instrumental for shaping a robust SEO strategy. Assessing your competitors allows you to observe and adopt SEO best practices informally. Note the frequent keywords and content styles on successful competitors’ sites—these elements are likely driving their traffic.
Reverse-engineering your keyword strategy by starting with desired keywords on search engines can also uncover competitive insights. As you transition to a formal SMB SEO approach, keep these insights at the forefront.
Ready to elevate your SEO game?
Our team at David Taylor Digital is dedicated to crafting SEO strategies that deliver results. From analyzing competitors to optimizing your online presence, we provide comprehensive SEO solutions tailored to your SMB needs. Don’t let the competition outpace you—reach out to our experts for a consultation and take the first step towards SEO success.
