Are you looking for winning strategies for MSP digital marketing? If you’re a managed service provider (MSP), staying ahead of the digital marketing curve is not just an option—it’s a necessity. Your clients expect you to be tech-savvy and innovative, and a robust digital marketing strategy can help you meet those expectations head-on. We get it; juggling the demands of running a business while mastering digital marketing can feel overwhelming. But fear not, the right strategies can significantly elevate your brand and impact your bottom line.
Understanding your buyer persona is a crucial first step in any digital marketing journey. Creating a fictional representation of your ideal customer can focus your efforts, ensuring you target those who genuinely need your services. Once you’ve nailed down your buyer personas, it’s time to roll out a comprehensive game plan tailored to your MSP’s unique needs.
Here are three MSP digital-marketing strategies that will help your business succeed:
Users take just 0.05 seconds to judge a website. That means you need to put your best digital-face forward when it comes to clients. Showcase your business’s culture, services, and unique selling propositions. Strive for a modern and easily navigable design with clear messaging.
Give viewers calls to action, so they know exactly what to do once they arrive. You also need to focus on search engine optimization (SEO) to compete with other MSPs on the web. As an essential part of any marketing strategy, keep SEO a top priority.
Clients must see that you know your stuff. Become a thought leader in the MSP industry by creating and distributing engaging blogs, white papers, and articles. Ensure they read well while being relative and useful. Keyword-rich content will also attract web traffic, increasing your SEO efforts at the same time.
Learn what answers customers seek, and then provide the answer with a great blog post. Once a potential customer searches for a particular keyword, your article will show up in the search engine results, solidifying your place as an expert in the industry.
While not everyone has a social media account, most people have an email address. Unfortunately, they also have a spam folder. Since email marketing remains an effective marketing strategy, you need to make sure your messages count.
Try sending out a recurring newsletter that contains promotions, discounts, and IT tips. Have a catchy subject line and get straight to the point if you’re sending promotional offers. You should also have a real person’s name as the sender of all your emails. Put yourself in your customer’s shoes by asking, “Would I open this?”
When it comes to sales and marketing, we know that IT services are difficult for many people to understand—and even harder to explain. As you can see here, managed service provider marketing isn’t always easy, but it is important. Almost every business needs IT services, and you want to make sure you can meet those businesses where they are and when they need your services.
First, let’s talk about exactly is lead generation is. Essentially, it’s the marketing strategy of connecting with people who are already interested in your product and getting them to opt into communication with you.
Leads are not quite sales—at least not yet. But they’re people you know are interested, and that’s the key. Lead generation is, essentially, gaining more access to people and companies who are interested in your product, and it’s a big step on the way to making a sale.
So, regardless of what your MSP marketing plan looks like and what kinds of clients and customers you want to reach out to, it’s going to be crucial to fit MSP lead generation in.
So you can find people who are already interested in what you do, build relationships with potential clients, and reach out in better and smarter ways.
Here’s why managed service provider lead generation is so important for your bottom line:
Think of lead-generation marketing as part of a funnel. As soon as someone opts into that funnel by filling out a form on your website, reaching out via email or a phone call, talking to you at an event, etc., they become a lead.
You can reach out again and again with helpful information and MSP marketing materials that you already know they’ll be interested in. And even though gaining managed IT services leads isn’t the same as selling your IT services to clients yet, it’s an invaluable way to help your sales process along.
Basically, MSP lead generation helps you to build a relationship with your leads and build trust with them. Converting leads may be a longer sales process than cold-calling, but we think it’s better, in several ways. It builds mutual respect, and it shows clients that you understand finding an IT service isn’t a choice that should be made lightly.
This relationship-building process is also better for your Managed Service Provider marketing. Getting to know your leads helps you learn more about their needs and their industry, and allows you to communicate with them in smarter, better ways based on their needs and preferences. Plus, spending time getting to know your leads and clients leads to better customer satisfaction—and more business for you eventually.
Not all of your leads will be ready to decide right away, but since you have their information, it’s easy to keep yourself top of mind, even if you’re not making aggressive sales pitches. You can market to them on digital, shoot them a quick email with some helpful information that can help them with their search, send over some MSP marketing materials, or make a call and set up an appointment to talk.
When a lead is ready to decide, they already know who you are and how you can help them. By starting with leads who are already interested in your IT services and have opted in themselves, you can reach out in smarter, more personalized ways to turn that lead into a sale.
Navigating the intricate world of MSP digital marketing may seem overwhelming, but the rewards are well worth the effort. From creating a user-friendly website to establishing yourself as a thought leader and leveraging the power of email marketing, these winning strategies for MSP digital marketing are designed to keep you ahead of the curve. Remember, success in digital marketing is not a “set it and forget it” affair; it requires consistent effort and adaptability.
At David Taylor Digital, we specialize in helping managed service providers like you implement these winning strategies effectively. Whether you’re looking to optimize your website for SEO, create compelling content, or set up a targeted email marketing campaign, our team has the expertise to help you succeed.
Want to elevate your MSP digital marketing game? Contact us today to discover how our tailored services can propel your business to new heights.