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There are hundreds of marketing ideas out there, but some are more effective than others. If you want to make a big difference to your manufacturing company, you need the best ideas for your industry. Our work with manufacturing firms has helped us develop the expertise to know what works best.
Here are 5 of our top ideas for marketing for manufacturing companies. Get on board with these marketing strategies, remain consistent, and you’ll see the difference.
Instructional Videos
According to Hubspot, 85% of businesses use video as a marketing tool. Creating video content is on the agenda for so many marketers because it’s such a popular format. Video allows businesses to develop their brands and connect with their customers in a way that is fast, direct and increasingly popular.
Video is especially useful when marketing for manufacturing companies. Video gives viewers the chance not only to see your products but to see them in place or in action. If you want to help your customers visualize your products and get to know your brand, creating video is one of the most engaging and far-reaching methods.
Hands-on Trade Show
Another great way to help customers understand what you do and what you can do for them is to attend a trade show. As well as helping to build brand recognition and authority, just because you are present, attending a trade show can also attract new leads and partnerships.
One of the ways to stand out at a trade show and engage visitors is to allow them to interact with your products. Being able to touch and perhaps use your products at a trade show will attract potential customers and help them decide to purchase from your business. According to research, about 9 out of 10 trades show attendees want to see new products, making trade shows especially helpful as part of a product launch or if you are diversifying into a new niche.
While trade shows can put your products into the hands of potential customers, they are also great opportunities to share your social media details. They are easy to display. And they can help you follow-up or otherwise stay in contact with leads.
Local SEO
One of the things that differentiate your business from others in the same industry will be your location. And location is a big deal when it comes to online search. People like to do business in their local area. Location affects the accessibility of a business and may be relevant to shipping times and transport costs. If you have regionally-based customers, it’s worth prioritizing local SEO.
Hubspot says that around 9 out of 10 consumers who perform a local search, visit a store within a day. And almost half of all Google searches request local information. These staggering statistics demonstrate the importance of having a local strategy if at least some of your customers are concentrated in a particular region or regions.
With an effective content strategy that considers local keywords, you can pick up more business on your doorstep or in any chosen location. Whether you want to have a focus on a particular region or various states, geo-specific keywords can help your potential customers find you.
Meet the Team/Behind the Scenes Content
A business is more than its products or services. Increasingly, people care about a company’s values, beliefs, ethics, and culture. This makes expressing the identity of your brand more important than ever.
It’s necessary to think carefully about your customers, your digital brand strategy, and where their values intersect. By understanding your customers and showing them where you align with not only their needs, but their values, you can make real connections that boost your brand and your bottom line.
Telling the story of your brand with behind-the-scenes videos, images, and other “backstage” content is a great way to show people who you are quick. Putting faces to your company by using “meet the team” style content personalizes your business and helps differentiate you from your competition. Virtual tours can take your viewers into the heart of your organization, not least of all emotionally.
Listen to Your Customers
Remember that communication is two-way and that part of marketing is learning more about your customers. Social media and forums and contact pages on business websites help businesses connect with their customers and potential customers. Interacting with customers in these ways is not only a great way of creating authentic relationships, but gathering customer data that can help your manufacturing business serve them better.
Information from customers can lead to improvements in customer service and support, a better customer experience, and more sales. And customers who know that you are taking the time to listen to them are more likely to be loyal to your brand.
Marketing for manufacturing companies requires a different approach to other industries. David Taylor Digital has the industry expertise to tailor and execute a marketing plan for a manufacturing business.
For more information on customized marketing for manufacturing companies, get in touch with us. Our professional team is looking forward to learning how we can help you achieve your marketing objectives.
