Category: Advertising

Pay-per-click (PPC) advertising is one of several vital tactics needed to build your digital brand. Most often, you’ll hear someone call this practice PPC advertising. It involves placing ads on...

Did you know you can increase brand awareness by 80% with paid Google ads? Or that more than 7 million marketers use PPC advertising to increase awareness and sales? But...what is PPC...

It's no secret that businesses need to advertise. However, with the average small business spending close to $10,000 a month on advertising, many companies are looking for alternatives. That's one...

Competitor analysis: how do you stack up? Whether you're an established business for over a decade or a start-up with less than a year of experience, you won't know where you stand in your industry...

Marketing is a vital way to connect with your customers to educate them about a product or service, build your company's reputation, increase sales and leads, and facilitate lasting relationships....

PPC: it's one of the most essential elements of your digital marketing portfolio. While PPC advertising is undoubtedly necessary for a growing business, just how to execute a PPC strategy leads to...