Web development is imperative to a successful company website. According to an article published by Time Magazine, the average reader spends a mere 15 seconds viewing a website before they decide to stay or leave. This leaves a small window for businesses to make a good impression. If your site is struggling, it might be time to bring in a professional web developer to revamp and breathe new life into the website. If your current website isn’t delivering the results you were expecting, it’s time to move on to a new tactic, one that doesn’t leave you scratching your head over what went wrong.
So why do websites fail?
Many successful businesses have learned the hard way that first impressions are everything, especially when it comes to web design. Having only a short period to make an impact is the ultimate test of an engaging and well-designed website. Some of the pitfalls many companies come across in their quest for supreme web design and development is quality over quantity, creative and fresh content, as well as an enticement to keep them coming back. The following are crucial methods that can make a significant difference between a reader leaving and a reader clicking through your website:
Coding is an art form that takes practice and knowledge. Coding for a website or business is crucial when it comes to the overall appearance and inner workings of the website. A website-development company that makes clean code will be beneficial to the success of your website because everything will work 10 times better.
When it comes to coding, clean code makes all the difference. The best web developers are those who create amazing sites using clean, structured code. Countless time and resources are lost in the face of poorly written code. Sacrificing quality due to time constraints is a common problem among developers that feel pressure to rush through a job to get it done quickly. Code is meant to be efficient and readable, not only to the author but to other developers as well. Coding is like building a house—the developer is the architect, ensuring all foundations are stable and that the walls go up with smooth execution.
Popular search engines, such as Google, like clean code better than code that was just patched together. And it’s not too surprising that other browsers and developers do, too. If your code is easily read by browsers, it’s much more likely to be used in searches.
Safe and secure
Safety and security are a key practice when it comes to web development and design. Web-development companies will often offer some kind of security or safety service within the project itself. They can create a fantastic website for you, but if it’s easily infiltrated, the website is worthless. Professional web design and development agencies will ensure your website is as safe as possible without cutting corners.
Depending on the company you work with, there are multiple ways in which they can keep your website safe and secure. Usually, it has to do with strong coding and even a security system built into the framework of the website to fend off any attacks. If your site does get compromised, a professional web development company will do their best to fix it immediately or faster than your run-of-the-mill outsourced developer.
Safety may not be at the forefront of your thinking when it comes to web development, but it’s a crucial part of the process. You can have the most amazing website built, but it means nothing if a hacker gets in and plays with your code. There could be some kind of malfunction that affects how your website looks, the information placed there, and how viewers communicate with your company. Ensuring that your website is secure should be one of the top three things you want when it comes to web design and development.
SEO is a special niche that is like striking gold for web developers. SEO or SEO best practices stand for search-engine optimization. SEO has quickly become a crucial component of web development because it impacts how many hits a website can receive on any given day. Put simply, when you go to Google and type in a topic, any website that uses the wording you typed will come up in the results. The way to ensure that your website is listed higher on the list is to use SEO to your advantage. Think of SEO as little Easter eggs placed sporadically throughout your website. For example, if your website is all about dog grooming, you’re going to want to emphasize the words “dog” and “grooming” multiple times in a way that sounds natural. The more buzz words you use within your content, the better your chances of gaining more exposure.
Strong and authoritative SEO equals a better user experience. Visibility is extremely important when it comes to web design and development, and it affects website performance. Experienced developers will understand the importance of coding sites with SEO best practices in mind. It’s an added bonus that a professional web developer will utilize in their creation of your website.
In life, problems are always lurking around the corner. Knowing how to handle them, particularly in a professional capacity, is a lesson that many have to learn on the fly. With web development, problems are just par for the course; it’s really how a web developer faces them that makes the difference. Similar to any other profession, with experience comes faster and better solutions to issues.
Professional web developers with extensive experience have probably come across most, if not all, the problems that currently exist in the web development realm. With said experience comes a higher chance that a web developer will have encountered a future issue you may have, resulting in immediate knowledge of how to address it.
In addition to recognizing potential issues, experienced developers will be able to tell you what hasn’t worked in previous projects, which leads to better decision-making. As the business hiring a professional, ensure that all of your ducks are in a row before you begin your project. If you come into web development without specific items you want to see or issues you’re concerned with, a web developer has nothing to go on, and they end up doing a lot of guesswork, which can be a headache.
Importance of communication
Web-development services will always vary depending on the professional or company you hire to complete your project. No professional is the same, and each one of them will have their own unique approach to web design. Communication is key when it comes to any kind of professional project that involves more than one person. When it comes to web development and design, communication plays an even more important role. Your entire brand and/or products need to be represented on your website—and in order to get your message across, you need to communicate with your developer. At the same time, you shouldn’t be overbearing. They are professionals; they know the best way to make your website and your products shine while still getting the viewership you crave. Success doesn’t happen overnight, but great web design can truly boost business and open doors for future victories.
David Taylor Digital offers web-development and web-design services. Our WordPress developers design websites that work across all personal computers, tablets, and mobile devices. When you’re ready to start building your website, please call us so we can arrange a one-on-one consultation with one of our expert WordPress web developers. You can call us at 973-988-1553, or visit our contact page.