A detailed marketing strategy plan is essential for any business these days. One of the key concepts that must be carried throughout any strategy is brand consistency. The consistency should be apparent in every aspect of your business. Signage, business cards, ads, and the website are all important in building a quality and consistent brand, but in this digital age, a website is oftentimes one of the most critical aspects. There is a high probability that your webpage is the first stop for potential clients and customers. Let’s discuss why your web design and marketing strategy go hand in hand.
Use SEO and or PPC to increase brand exposure
Your website offers a window into your business and what it has to offer. It can be as engaging as you want it to be. In fact, many businesses these days operate entirely online and depend solely on web traffic. Your online presence is an essential element in any marketing strategy. One of the best ways to ensure web traffic is high is to make sure your site is ranked at the top of the list when people perform a web search. Search Engine Optimization, or SEO, is a method used to ensure your website contains all the necessary content and components that increase its rankings with search engines such as Google and YouTube. Skilled web designers understand this and know that the website design and marketing strategy need to include certain components that these search engines look for when ranking sites. It should look good, but it also needs to perform well for it to be considered part of a successful marketing plan. There is a great deal of technical work involved. Your site needs to be updated regularly, include keywords and phrases, and contain a number of other components to ensure it is ranked high. This increases the likelihood it is seen and that it will attract additional business.
When considering types of marketing strategies, you might also include pay-per-click methods or PPC. This is when a company places advertisements on web pages or search engines and then pays the host(s) of these sites any time viewers click on their ads. This can help offset some marketing costs for one party and increase exposure for the other. Many host sites choose to only use ads that offer products or services that complement their particular business. When you place PPC ads on a search engine, your ads are visible to people searching for the specific keywords you are trying to target. This process ensures that only people looking for your type of services or products are the ones seeing the ads. PPC ads can help to increase web traffic and search engine rankings through the amount of clicks that push users to your website.
Take advantage of the digital platforms
Many marketing campaigns, funnels, and other materials are in a digital or online format these days. To ignore the online world with your marketing strategy would be a foolish mistake. To put it as bluntly as possible, it is in your best interest to capitalize on this knowledge. That means your web design will play a critical role in the process. It is more than just a landing page full of information about your business. It will become the portal for links from ads, email blasts, and social media campaigns that are used to target potential clients, extract organic leads, and ultimately provide you and your company with additional business. If it is set up with an appropriate and well-developed infrastructure, your website can be used to track data that can, in turn, be used to further adjust and execute an effective marketing strategy.
Your first impression
When considering how to create a marketing strategy that is efficient and performs well, your website design needs to be top of mind. Consider your website as a chance to make your first impression for something important — such as a job interview. You only get one first impression so you want to put your best foot forward. Potential clients are researching your business online and conducting a virtual interview as they make the decision to employ your services or those of someone else. A clean, professional, and optimized website is your chance to draw them in and demonstrate the value and attention to detail you can offer. Be sure to keep your clientele in mind. Imitation may be the highest form of flattery, but when it comes to using a website design as part of an effective marketing strategy it is important to stay relevant to your target audience and strongly reflect your brand. For instance, if you sell toys to children you might not want to use a website design that promotes a mature and luxurious atmosphere as though you were selling luxury automobiles. It would probably be best to use a great deal of color and imagery that is attractive to children. This is just one example, but it illustrates the general idea. Your audience should feel valued and trust that your business has the capability to meet their specific needs. You ultimately want them to hire you and hopefully refer you to others.
Make your brand stand out
Your branding is key to developing trust with current and future clients. It’s a critical piece of any marketing strategy. Branding is so much more than a name, logo, and color scheme. A well-developed brand is built over time and it is consistent across all platforms. More importantly, it comes down to the reputation it sparks about your business when its name or logo is mentioned in public. Quality branding goes beyond the first impression. There are so many things to take into account when it comes to building a brand. Awareness and recognition are important, but it needs to create a sense of trust in the community and with clients alike. This often comes from exceptional customer service and dedication to excellence in every product or service offered. A quality website design needs to further promote this branding and help to affirm this trust. Clients want your website to perform well and create an inviting atmosphere. Think of your website as an opportunity for people to look inside and see how your company works and what it values. This message can be presented with the help of professional and experienced web designers. They can help your website to stand out amongst the countless others. If your website is glitchy, cluttered, hard to find, and slow, your brand will be poorly reflected and push potential business to other avenues.
If you are wondering how to create a marketing strategy that implements a well-developed website design, consider David Taylor Digital. The truth is that an optimal web design requires a great deal of skilled work and attention. Your time is better spent building your business, so why not let a team of professionals handle your website for you? We can handle the stress and technical aspects of building a quality website design for you. Contact us today and see how our team of experienced and full-service web designers can help to optimize your website and online presence. Take a look at our portfolio of work with other clients and the proven results.