Did you know that improving the quality of your content marketing can lead to a 55 percent increase in your success? Websites are usually the first place that leads will find your business. No matter where your business is based, content marketing is one of the easiest ways to acquire leads and customers. If you’re looking for content marketing services in a specific area, things can be more complicated.
In this article, we’ll ensure you’re fully informed on content marketing in NJ. Let’s explore what you need!
Did you know that more than 50 percent of people use mobile devices to view websites? It’s absolutely essential that your website is mobile-ready. Tablets and smartphones are the new laptops and desktops. Designing your website for all available platforms is essential to your success. Nothing is less appealing than a website that doesn’t work on mobile.
The level of responsiveness of your website should be 100%, and website optimization is all about the most modern design. Having an aesthetically pleasing website is the first aspect of content marketing your company needs. The content shared on your website needs to draw leads in and have them clicking on your “contact us” or “buy” buttons to bring them into your sales funnel.
Content marketing is a phrase that includes a wealth of different things. All of those things need to be sharable with anyone and everyone. Think of your social media channel. How many times a day do you share posts, memes, and other content? The digital content you upload to your website needs to be sharable too.
Content creation also comes with a wealth of metrics that tell you how successful your ideas are. For example, with monthly reporting strategies, you can see exactly what type of media performs well. You can also see what doesn’t, saving you time and output. Infographics, blogs, videos, podcasts, and so many other sharable pieces of content can help convert leads.
The more content you produce, the more people will find your content. You can even see what your competitors are doing and align your strategy with theirs. Or, with a successful competitor analysis, you can assess the gaps in their content marketing strategy and fill them yourself. All of these tactics can help ensure that your digital content marketing boosts your brand’s popularity.
A core aspect of your content marketing strategy success comes from search engine optimization. Successful SEO comes from active maintenance. Adding the right keywords helps your Google rankings, ensuring people find your pages organically.
Keyword research is exhaustive work. Thankfully, we’re experts in SEO. We can work with you to develop the best content package that targets the customers you need. Depending on your goals, we’ll ensure your content marketing is chocked full of SEO strategies. The better your SEO, the less work you have to do to acquire leads and sales.
Branding and graphic design in content marketing help your followers, visitors, and potential leads know exactly who they’re getting their information from. Think of it this way: if you saw a social media post of a burger, how would you know who was selling it? Well, the giant yellow “M” might give it away! All leading brands have immediately recognizable branding. McDonalds is just an example of one of the best branding strategies in modern history.
Having appropriate branding on your content is par for the course when it comes to digital content marketing. Establishing a consistent brand is almost as important as what you’re marketing. Beyond business cards, logos, and letterheads, digital content should follow consistent communication styles. Leads will return to your site if your branded content is reliable.
Of course, the type of content marketing you want needs to come with an equally consistent message. Most people think that anyone can write copy. This couldn’t be further from the truth. Copywriting is like a language unto itself. Most long-form copywriting needs to be a minimum of 1,000 words, have plenty of SEO keywords and cater exactly to your target demographic.
This type of strategic messaging cultivates a unique sales funnel based on your target audience. While your content needs to be longer for content marketing, the rest of your website should be short and snappy. We don’t mean snappy like short-tempered. We mean snappy like jazz, with a great rhythm that gets people moving toward your contact page or purchase button.
As a communication strategy, all of your web content copywriting should be honed with a specific tone. Here at David Taylor Design, we’re experts in creating your digital content personality. We can ensure your site is so appealing and informative, your audience won’t be able to click away. All you have to do is get in touch with us today to find out how.
What do you need from your content marketing NJ? Whether you’re looking to create or manage your content, we’re here for it all. For more than 15 years, David Taylor Design has been a leader in content marketing. Our longevity and success as a team comes from our client relationships.
However, we highly recommend speaking to us directly. No matter your question, our team will be able to help you achieve your content marketing goals. Contact us today to find out more.