Congratulations on narrowing your choice down to Squarespace vs. WordPress, the two big players when it comes to DIY websites for businesses. You’ve likely heard great things about both brands, so it can be hard to decide which will be the better option for you. Now let us make the remaining decision easy for you.
Each service offers fantastic website-building services, so the key to making the big decision boils down to how well they handle search engine optimization (SEO). Without the ability to set up SEO properly or effectively, you may as well save your time and money building a website altogether. SEO is what gets you seen in web searches. Without it, you’re dead in the water. Your website is the face of your business, and we want to make sure you’re getting the best out of your software service.
In this article, we’ll be scrutinizing each service to determine which one wins for SEO, so you can build a highly optimized and efficient website. Before we get into the nitty-gritty of SEO, let’s look at what each brand offers its customers:
Squarespace operates on a monthly subscription basis, with their lowest package at $12/month (if you pay annually). You’ll receive everything you need to build and maintain your website.
The features you have access to include:
The standard version of Squarespace is the most widely used and is designed for people with no web-designing skills. For experienced web-developers, there is also a developer’s version that provides access to source code, which can then be manipulated.
WordPress also operates on a monthly fee basis, though they offer a free version, which is great if you want to try it out before taking the plunge. It also starts out fairly cheaper than Squarespace, with their lowest paid package starting at $4/month (paid annually). Where it differs from Squarespace is the option to add-on many third-party applications to enhance the website’s operation, aesthetics, and functionality.
This means WordPress is more flexible than Squarespace, as it allows the user to customize their website with additional tools and applications.
Like Squarespace, there are two versions of WordPress. Hosted and self-hosted. Self-hosted has the ability to modify the code and be customized to a larger degree than the hosted version.
Squarespace is a fantastic option for those with little to no website building experience. All the functions are designed with ease-of-use in mind and limit the ability to “break” the website. The downside to this is that the options for customization are limited to what Squarespace offers.
WordPress requires a certain amount of learning to build an effective website. While it is possible for someone with extremely limited website building skills to create something out of WordPress, it will involve a steep learning curve to get there. The upside of this is the far more flexible options available from the 3rd-party app providers that enhance the functionality and feel of the website.
Now, you have an overview of each service; it’s time to delve into what each has to offer when it comes to SEO. This is where you will really start to see differences between the two players, and you’ll find it easier to decide about which service is best for your needs.
Ok, we’re going to level with you now. Website builders such as Squarespace have long been known for their SEO inferiority compared with WordPress. But wait! Before you dismiss Squarespace in the battle of Squarespace vs. WordPress SEO, we’ll tell you why the service is still in the running.
While it’s true that website builders such as Wix and Weebly are the absolute pits for SEO, Squarespace is surprisingly underrated. The important thing to know here is that users of Squarespace can and do hit the ultimate no1 spot in Google on a reasonably frequent basis.
It’s essential to understand that to get the best out of SEO, you first need to familiarize yourself with SEO best practice. Squarespace users are not exempt from this. Squarespace is not a quick option for implementing an SEO strategy, but it will be worthwhile if you have the time.
Here’s what makes Squarespace worthwhile and head and shoulders above other platforms:
Here’s what’s not so hot when it comes to Squarespace and your ongoing relationship with SEO:
It’s a bit misleading to call this section “WordPress SEO.” We mentioned earlier that WordPress can use plugins and apps to make the most of the platform and optimize. There are, of course, plugins available for SEO. The undisputed champion of them all is Yoast.
Yoast is designed to make SEO easy for those with limited technical experience and has a configuration guide to ensure that you stay on track and get things right. Additionally, it has a built-in analysis tool, so you can see how your chosen keywords and phrases are ranking.
The beauty of Yoast is that anyone can pick up and use it. One of its features is a “traffic light” system that shows how optimized each of your web pages is. Red is bad. Green is good. There are, however, some downsides to this, which we’ll cover shortly.
These are the things we love about this plugin:
Nothing is perfect. Here’s what, we think, needs improving:
When it comes to the age-old debate of Squarespace vs. WordPress for SEO, our nod goes to WordPress. As a digital marketing agency, we find WordPress to be incredibly versatile, offering a range of options that can be tailored to your specific needs and skill level.
WordPress has a distinct advantage when it comes to Google rankings, primarily because it’s the most widely used website building platform in the world. Its SEO-friendly structure gives you a head start in the race to the top of search engine results. However, remember that simply using WordPress won’t catapult you to the first page of Google. It’s your robust SEO strategy, when executed on WordPress, that truly makes the difference.
While WordPress may be the popular kid on the block, don’t underestimate Squarespace. With the right SEO strategy, a Squarespace site can compete effectively in search rankings. Plus, it offers a fantastic learning curve for those looking to hone their SEO skills.
Both Squarespace and WordPress offer compelling features for modern SEO. Your choice should hinge on your specific needs, technical skill level, and the goals you have for your website. SEO is a complex yet rewarding field, and both platforms offer a solid foundation for your digital marketing endeavors.
If you’re still on the fence or have questions about which platform aligns with your SEO goals, we’re here to help. Contact us today for personalized guidance and let’s turn your website into an SEO powerhouse.