Website design for manufacturing companies is specific. Or at least, it should be. If you’re looking at a digital marketing agency that is offering you an off-the-shelf solution for your manufacturing company, you’ve reached this blog post just in time.
Manufacturing companies need specific web design that customizes and prioritizes several factors, including optimization for mobile devices, making a professional impression to other professionals, SEO, calls to action, cohesive branding, and cybersecurity.
Here’s a look at how David Taylor Digital handles website design for manufacturing companies.
It’s been several years now since searches performed via mobile devices outstripped those made on desktop PCs. If people are searching for your manufacturing company, most of them are probably doing so on mobile devices. If your website does not perform well on mobile devices, you’re bound to be losing business. Google knows that most people are searching via mobile devices so they are prioritizing sites optimized for mobile users, and you should too.
If you don’t yet think that mobile optimization is a big deal, you should know that it’s pretty important to your competitors using responsive design to pick up all the business you lose. Google puts search results that cater to mobile device users first. In other words, if your content is not suitable for mobile devices, it will end up lower in the rankings, behind your direct competitors.
When you have business clients, you are typically dealing with particularly busy people. Busy people communicate and search on the go via mobile devices. You only need a slow website, a missing page, awkward navigation, or an image that cannot be viewed to lose a customer. Business customers do not have time to wrestle with a site that is not designed for their needs.
When it comes to mobile, your website needs to look good and perform well. You can achieve both by employing responsive design, where the site will change according to the size of the screen on which it is viewed. David Taylor Digital will optimize your existing website to cater to mobile users, enhancing accessibility and functionality for all your visitors.
The first contact with your company will often be through your website, not word of mouth, and not your showroom. We all know how important and lasting first impressions are. We recommend that you take the impression given by your website at least as seriously as you would consider the first impression a bricks and mortar location makes. To illustrate this idea, imagine a showroom with dirty windows, a locked front door, signs pointing the wrong way, and no staff visible. Websites make similar mistakes all too often, and they are even more damning because it’s even easier to click away than to walk away.
Your website needs to make it as easy as possible for your visitors to get what they want. That means understanding your visitors and getting the right help with your website to optimize it for SEO and overall user experience.
With website design for manufacturing companies, your site will:
SEO for manufacturing companies helps attract more visitors through search engines like Google. It involves a suite of techniques that we can employ to make your business more visible and more profitable. These techniques are critical in website design for manufacturing companies.
Almost three-quarters of consumers surveyed by Wordstream said they had searched for a local service and then visited a search result within 5 miles of their location. And according to Google, half of mobile users visited stores within a day following a local search. SEO and, importantly, local SEO makes a massive difference in website design for manufacturing companies. And since most organic, online experiences begin with Google, being visible to Google is a great idea!
Your brand encompasses your style, your colors, your voice, your values, and your reputation. You need to understand your brand intimately so that you (and we) can communicate this to your visitors. Branding is part of your first impression, so it’s vital to be proactive about how you want people to feel when they think about your brand. For example, consider what you want people to associate with your brand most – such as reliability, speed, quality, or family values – and then deliver this impression, this message, to your audience with consistent website design.
When you understand your brand messages, it is easier to keep your messages clear and consistent. Clarity is important to make sure the messages get across. And consistency is vital to make sure you and your site appear professional. With knowledge of branding, you can target your ideal demographic and help visitors understand what you do, why you do it, and how it will benefit them.
A website that works doesn’t only attract visitors but also converts them. Your website cannot be considered successful unless you are achieving one or more goals. It’s essential to identify those goals clearly and measure them.
When it comes to websites, we recommend that you tell your visitors what you want them to do. Users often need to be told what you expect them to do. Simply asking for what you want can increase conversions dramatically.
You may want them to get in touch to offer you business, of course, but you may also want subscribers, feedback, reviews, or shares. If your visitors don’t know what to do after visiting your site – or they know what to do but are not following through – you could benefit from dedicated website design for manufacturing companies and help from an experienced web design firm that knows how to get results.
With increased business online, the chances of being the victim of a cyber attack have also increased. It may sound like a line from Bladerunner to some business owners, but it’s happening all the time, even as you read this. Crimes include the introduction of malware, theft of confidential information, deliberate sabotage, and holding a firm’s critical data to ransom.
Despite this, most businesses don’t have a cyberattack recovery plan and spend way too little on security. A web design firm can help you secure your website and your business. A Secure Socket Layer (SSL), for example, will help protect information on your site, as well as helping you get approving nods from Google and other search engines.
If you run a manufacturing company, you will benefit from specific website design for manufacturing companies. Your needs are not like those of other businesses, and we know how to help you make the most of your unique position.