Did you know that it takes users just 10 seconds to form an opinion about a brand? What do you think new users think about your manufacturing brand?
One of the biggest pain points for manufacturing companies is standing out from the crowd. There are so many production companies out there that it can be hard to shine a spotlight on your own. How can you recruit new customers and clients, especially online? That’s where brand agencies come in.
Hiring a brand strategy agency for your manufacturing company is a great way to give your business the facelift it needs. These agencies know how to capitalize on the current market and industry trends to better position you in the field.
You might say, “But we already have a marketing department that knows our company inside and out.” That’s true, but those team members usually have their hands full concentrating on your current business and clients. We bet they’re not looking outwardly at the competition and what’s going on in the industry as a whole.
That’s why bringing on outside, professional branding services is a must-have for all manufacturing companies. These professionals have an objective, neutral point of view, allowing them to see things that you might not be seeing.
Not only do great brand agencies give fresh insight, but they also offer other perks too!
Search Engine Optimization (SEO) is important for any company online, especially manufacturing. SEO gives your manufacturing company the ability to use the right words and content to show up on Google ahead of everyone else while providing a better user experience. Get the word out about your company through useful and relevant articles, testimonials, web copy, and video. Branding agencies know just what to do to make sure your website shows up for the right user at the right time.
Your brand should be positioned in a way that will market to your target audience and establish your niche in the industry. A branding agency will be able to compare your offerings and capabilities with others in the industry to uncover your uniqueness. What can you do that others can’t? Finding this Unique Selling Proposition (USP) can better highlight yourself against the competition. Potential customers will finally be able to see why they should choose you over someone else. Use your newfound USP in marketing materials to give you a boost!
If your logo, marketing materials, and vision don’t accurately portray your company, consider a rebranding strategy. A good branding agency will take the time and strategy planning required to change a manufacturing company’s appearance to the public. This will help attract future business/sales leads. While rebranding is time-consuming and requires substantial effort, it’s crucial when showcasing your manufacturing company to the world and making it stick in the minds of customers.
Connection to the manufacturing industry as a whole
Branding services should include filling in the holes of your industry knowledge. They’ll do the research so you can understand the manufacturing industry and the competition better. You’ll be able to focus on a niche market and cater to its needs. Establishing a connection to the industry will be reflected in the content the agency helps you produce, thus also helping with SEO.
Ability to strengthen relationships
A new branding strategy will help you reach the right people at the right time. These people include customers, clients, and new audiences. Branding agencies help you do this by making connections through social media, content marketing, advertising, and SEO. They will create a solid and consistent message everywhere so users can learn to trust and recognize your manufacturing company. This turns potential users into lifelong customers. In fact, 59% of users prefer to buy from familiar brands!
Once you start researching and interviewing brand agencies, you’ll need to know what to look for in a branding partner.
Check out the branding agency’s portfolio to see if they do excellent work. Don’t be scared if they don’t specialize in manufacturing companies. If their portfolio consists of a wide range of industries that have had positive experiences, that’s a good thing. It means that they have the ability to solve challenges despite the industry. They can confidently brand your manufacturing company and take it to the next level.
Your manufacturing company needs to be understood completely by a new brand agency. Don’t just look at their impressive past projects with beautiful designs and strong brand identities. Look closer and ask questions to make sure this agency is prepared to dive into your industry. Do they understand your customers, pain points, and your position in the industry?
Don’t be afraid to ask questions about a branding agency’s process. It’s important that they can thoroughly explain and show exactly how they plan to help your business. You need to clearly understand the brand strategy and steps taken to ensure success. Most brand agencies start with a creative brief to get to know you better. This will in turn help solidify your expectations along with theirs.
As we mentioned earlier, it’s ok if the branding agency has a variety of industries under their belt. This means that they’re creative and insightful when it comes to brand positioning and solving problems. You don’t want any cookie cutter brand designs and solutions. After all, this is about standing out from the competition. You need a brand agency that keeps up with current design and market trends to better shape your brand identity.
A new partnership isn’t all about solutions and the end product, but also about the journey. Finding a branding agency that holds the same values as you while aligning with your culture is critical for this relationship to work. You’ll be spending a good part of a year communicating with your agency, so you need to make sure everyone meshes well. When teams are in sync, creativity, collaboration, and excitement will move the project forward at a promising pace.
Bringing on a brand agency might be one of the best business decisions you can do for your manufacturing company. Sometimes a little outside perspective is all it takes. Revitalizing your brand, whether it’s through digital creative services, logos, or digital presence, is a great way to attract new clients and keep them. Brand agencies specialize in building connections and fostering relationships through creative solutions. Why risk losing out on all that potential new business?
If you’re looking to attract new customers to your manufacturing company through a new brand strategy, look no further. Contact us today!