You’re probably aware of how important a website is to businesses these days. Think of websites as the first point of contact to most users, much like a physical storefront. They have to be functional and beautiful while meeting customer needs. How do you do that? With great web design and development services, of course.
First things first, you need to decide exactly what kind of web-design services your business will best benefit from. Not all businesses are created equally and that means that the services you may need are likely to be different than what another company needs. Your professional web-design company should have a lineup of impactful services that’ll make you stand out from the competition. Here are 4 web design services you need for your business:
Whether you’re looking to build your first website or update an existing one, consider making these four web-design services a priority. Web design and web development, SEO, branding and graphic design, and copywriting and strategic messaging all have their place in creating a successful website. Remember, it’s not just about getting in front of users, it’s also about getting them to stay.
How will these web-design services increase my site traffic?
All of the services mentioned above are important when it comes to your website design. But how does the design and development of your website actually benefit you? Can good web-design really bring you more business? Will this investment help to increase your web traffic? These are all great, and reasonable, questions for any business owner to ask.
A new, flashy website with all the latest bells and whistles means nothing if it doesn’t generate any traffic. And using expensive web-design services that don’t provide a return on investment certainly won’t help your bottom line. To create a website that generates traffic and increases your revenue, it’s imperative to use web-design services that have historically produced the type of results you’re looking for. David Taylor Digital knows all of the web-design services in and outs. We’ll build your website from the ground up—making sure no important traffic increasing or revenue generating features are left out. So how can good web-design services increase your traffic?
The web-design and development world has changed rather recently. If you take a look around, you’ll immediately see why. People use their smartphones every second of the day. Long gone are the days when people get home from work and surf the web on their desktop or laptop. This means that the most important feature of your website is its ability to function across mobile platforms. Because David Taylor Digital understands the web has and always will change with the times, we’ve invested time and money into a website design and development service that designs only mobile-friendly websites. Important features that you won’t miss out on include:
These features combine to make your website user-friendly and easy to use. Your customers can pull up your site and navigate through it with no problems whatsoever. Of course, this translates to more time spent on your website, more traffic, and more revenue. If you compare your site to a non-mobile friendly site of one of your competitors, you’ll see the night-and-day difference. And keep in mind: Customers visit websites for everything (addresses, directions, prices, contact information, etc.) nowadays. Having a website that functions better than your competitors across mobile platforms is a traffic-and-revenue-generating machine.
Higher search rankings mean more traffic
It’s no secret that websites on the first page of search results generate the most traffic. Most web-design services will tell you how great it is to be on the first page, but not many will actually put you there. We are constantly evolving as a web-design company and understand how search engine optimization (SEO) works and how it constantly changes. First and foremost, we’ll create a website that targets your customers and meets all of your marketing and sales goals. Your site will naturally rank high—no tricks or gimmicks are needed. Your web page design will be unique and tasteful. Huge pictures and flashy text are not needed for your site to rank. In fact, these features actually can hurt your site’s ranking. With a professional web-design company you should receive weekly and monthly analytical reports that will show the rate at which your traffic is increasing. This increase in traffic will generate more leads turning into clients.
A website that functions across mobile platforms and naturally ranks high on search engines is the key to generating more traffic. This explains why web design and development are both so important for every business. Web design and web development truly go hand in hand when building a website. The design attracts visitors and the development of the site is what keeps them there and eventually turns them into customers, at least that should be the goal.
Think of the internet as your spotlight. It’s your time to shine, and without a great website, you’ll be lost in the crowd. That’s why you need to hire an exceptional web design team. But let’s not forget the web development piece. You might have heard the terms “design” and “development” floating around and wondered if they’re the same. They’re not. However, both need each other to create a fantastic site that showcases a business’s brand to the T.
An architect needs a builder like a web designer needs a developer, and vice versa. Their roles differ from each other, but they still need to work together to create something successful. So what’s the difference between web design and web development and why do they go together?
Web design vs. web development
Now that you know the difference, it’s time to start looking for a web design firm that will fill your business’s online needs. Here are some tips on how to get started when looking for the best web design company for your business.
Hiring a great web design company
The blurred lines between web “design” and “development” might be confusing, but knowing the difference will give you a headstart. While you might find some “two birds, one stone” professionals out there, take the time to really do your research. Your business’s website design and development need to both effectively show off your brand in the best possible way. Finding a web design company that offers all the services you need and utilizing those services to really increase your web traffic is the best way to get the most for your investment.
David Taylor Digital’s web design and development services will create a website that does all of these things for you. We’ll work closely and carefully with you and your team members to make sure your website reflects your company’s mission, goals, and values. No stone will be left unturned. You will get the option of many different services, your web traffic will increase, revenue will be generated, and your return will be well worth your investment.
If you have any questions about web design and development services or would like to arrange a one-on-one consultation with one of our web experts, call us at 973-968-6873 or contact us today.