Why Your Business Needs Web Development and Web Design Services

You’re probably aware of how important a website is to businesses these days. Think of websites as the first point of contact for most users, much like a physical storefront. They have to be functional and beautiful while meeting customer needs. How do you do that? With great web design and development services, of course.

First things first, you need to decide exactly what kind of web-design services your business will best benefit from. Not all businesses are created equally, and that means that the services you may need are likely to be different from what another company needs. Your professional web-design company should have a lineup of impactful services that’ll make you stand out from the competition.

Here are 4 web design services you need for your business:

Web design and development

Web-design services need to start with the actual design and development of a website. It only takes 0.05 seconds for users to judge a website, so this means that you have to delight your users right away. Your web page design needs to not only showcase your business’s values and offerings, but also make it easy for users to find what they’re looking for. A good online experience could mean repeat customers and strong relationships.

Search engine optimization (SEO)

If you think just making a gorgeous website is all you need to succeed online, we’ve got some bad news. You not only need to design a great website, but it also must be easy to find.

SEO, search engine optimization, makes this possible by translating what your website is about to search-engine robots, who then match you with searching users. It’s all about making connections between what users are looking for and your website.

Professional SEO services will implement the right search engine optimization techniques to use for your specific business.

Branding and graphic design

Branding remains an essential part of a company’s perception. Without good digital branding elements, users will likely forget all about you. Graphic design, especially a logo, goes hand in hand with branding. It’s the face of a business. Having graphic design included in your web-design services is important for consistency and brand awareness throughout the website.

Copywriting and strategic messaging

Crafting compelling copy that’s fresh and relevant is hard to do. You need to make sure the message aligns with your company’s ideals and brand tone, while being understandable to your audience. The right strategic messaging and content creation should bring users to your website and move them through until they’re committed customers. Don’t worry, many professional web design companies have expert writers on staff that will help you do this.

Whether you’re looking to build your first website or update an existing one, consider making these four web-design services a priority. Web design and web development, SEO, branding and graphic design, and copywriting and strategic messaging all have their place in creating a successful website. Remember, it’s not just about getting in front of users, it’s also about getting them to stay.

How will these web-design services increase my site traffic?

All the services mentioned above are important when it comes to your website design. But how does the design and development of your website actually benefit you? Can good web-design really bring you more business? Will this investment help to increase your web traffic? These are all great, and reasonable, questions for any business owner to ask.

A new, flashy website with all the latest bells and whistles means nothing if it doesn’t generate any traffic. And using expensive web-design services that don’t provide a return on investment certainly won’t help your bottom line.

To create a website that generates traffic and increases your revenue, it’s imperative to use web-design services that have historically produced the types of results you’re looking for. David Taylor Digital knows all the web-design services in and outs. We’ll build your website from the ground up—making sure no important traffic increasing or revenue generating features are left out. So, how can good web-design services increase your traffic?

Mobile capability

The web-design and development world has changed rather recently. If you take a look around, you’ll immediately see why. People use their smartphones every second of the day. Long gone are the days when people get home from work and surf the web on their desktop or laptop. This means that the most significant feature of your website is its ability to function across mobile platforms.

Because David Taylor Digital understands the web has and will constantly change with the times, we’ve invested time and money into a website design and development service that designs only mobile-friendly websites.

Important features that you won’t miss out on include:

• Easy viewing (no aggravating pinching and zooming)
• Quick and effective information display (no excess scrolling)
• Web page response to all screen sizes

These features combine to make your website user-friendly and easy to use. Your customers can pull up your site and navigate through it with no problems whatsoever. Of course, this translates to more time spent on your website, more traffic, and more revenue. If you compare your site to a non-mobile friendly site of one of your competitors, you’ll see the night-and-day difference.

And keep in mind: Customers visit websites for everything (addresses, directions, prices, contact information, etc.) nowadays. Having a website that functions better than your competitors across mobile platforms is a traffic-and-revenue-generating machine.

Higher search rankings mean more traffic

It’s no secret that websites on the first page of search results generate the most traffic. Most web-design services will tell you how great it is to be on the first page, but not many will actually put you there. We are constantly evolving as a web-design company and understand how search engine optimization (SEO) works and how it constantly changes. First and foremost, we’ll create a website that targets your customers and meets all of your marketing and sales goals.

Your site will naturally rank high—no tricks or gimmicks are needed. Your web page design will be unique and tasteful. Huge pictures and flashy text are not needed for your site to rank. In fact, these features can actually hurt your site’s ranking. With a professional web-design company, you should receive weekly and monthly analytical reports that will show the rate at which your traffic is increasing. This increase in traffic will generate more leads turning into clients.

A website that functions across mobile platforms and naturally ranks high on search engines is the key to generating more traffic. This explains why web design and development are both so important for every business. Web design and web development truly go hand in hand when building a website. The design attracts visitors and the development of the site is what keeps them there and eventually turns them into customers, at least that should be the goal.

Think of the internet as your spotlight. It’s your time to shine, and without a great website, you’ll be lost in the crowd. That’s why you need to hire an exceptional web design team. But let’s not forget the web development piece. You might have heard the terms “design” and “development” floating around and wondered if they’re the same. They’re not. However, both need each other to create a fantastic site that showcases a business’s brand to the T.

An architect requires a builder like a web designer requires a developer, and vice versa. Their roles differ from each other, but they still need to work together to create something successful.

Unpacking the Essentials: Web Design vs. Web Development

When it comes to establishing a robust online presence, the terms “web design” and “web development” often get thrown around interchangeably. However, these are two distinct fields that offer unique skill sets and focus areas. Understanding the difference between the two is crucial when you’re looking to invest in professional web development and web design services. Let’s break it down.

The Art of Web Design: Crafting User Experiences

Web design is all about the visual elements and user experience of your website. Think of a web designer as an architect who lays out the blueprint for your online space. They focus on the front end—the part of the website that your users interact with directly.

Key Focus Areas in Web Design:

• User Experience (UX): Designers prioritize how the website feels, ensuring that users find what they’re looking for with ease.
• User Interface (UI): This involves the layout, color schemes, and overall aesthetics that make your site visually appealing.
• Navigation and Accessibility: A well-designed website guides users intuitively, making it easy for them to find what they need.

Web designers are the ones who balance light and heavy design elements to create a harmonious layout. Their role is crucial in engaging users and building a connection between them and your brand.

The Science of Web Development: Bringing Designs to Life

Web development, on the other hand, is the backbone of the website. Developers are like the construction workers who bring the architect’s plans to life. They focus on the back end, or the technical aspects, of the site.

Key Responsibilities in Web Development:

• Functionality: Developers ensure that every link, button, and feature works as it should.
• Performance: They optimize the site for speed and responsiveness, ensuring it works well on various devices.
• Interactivity: Elements like content sliders, forms, and other interactive features are implemented during the development phase.

In essence, web developers take the static designs from the web designers and infuse them with the programming magic that makes everything function seamlessly.

Why You Need Both for a Successful Website

Now that you understand the distinct roles of web design and web development, you’ll appreciate why they often go hand-in-hand. A visually stunning website is of little use if it doesn’t function correctly, and a highly functional website will repel visitors if it’s not aesthetically pleasing.

Hiring the Right Web Design and Development Team

So, you’ve recognized the importance of web development and web design services for your business. The next step is to find the right professionals who can bring your digital vision to life. But how do you sift through the sea of options to find the perfect fit? Here’s a comprehensive guide to help you make an informed decision.

Step 1: Define Your Website Objectives

Know What You Need

Before you even start looking for a web design company, it’s crucial to fully understand what you want your website to achieve. Are you looking for a simple, brochure-style website to showcase your products, or do you need a complex e-commerce platform with multiple functionalities?

• For Simple Needs: If your requirements are straightforward, a smaller team or even a solo web designer might suffice.
• For Complex Projects: If you’re looking to build a content-rich site with various interactive elements, you’ll need a more comprehensive team that includes both web designers and developers.

Step 2: Assess Their Portfolio and Experience

Look Beyond the Aesthetics

Experience is a significant indicator of a company’s capabilities. Take the time to explore their portfolio and case studies.

• Similar Projects: Have they worked on websites that are similar to what you’re envisioning?
• Cross-Device Compatibility: Don’t just look at their work on a desktop; test it on various devices to ensure it’s responsive and user-friendly.

Step 3: Evaluate Company Culture and Communication Skills

Align Values and Expectations

Once you’ve shortlisted potential candidates, it’s time to dig a little deeper.

• Company Culture: Does the team’s ethos align with your company’s values and DNA?
• Communication: Are they quick to respond to your queries? Effective communication is crucial, especially if you’re working with a remote team.

Ask the Right Questions

• Client Relationships: Inquire about their past client relationships and how they’ve managed challenges. Ongoing communication with past clients is usually a good sign of reliability and quality service.

By following these steps, you’ll be well on your way to hiring a web design and development team that meets your technical requirements and aligns with your business values.

Conclusion: Elevate Your Business with Comprehensive Web Solutions

Navigating the intricate landscape of web development and web design services can be a daunting task. However, understanding the nuances between the two is crucial for making informed decisions that will propel your business forward. While some professionals claim to be a one-stop-shop, it’s essential to do your due diligence. A well-rounded approach to both web design and development is the cornerstone of a successful online presence.

Why Choose David Taylor Digital?

At David Taylor Digital, we don’t just build websites; we build experiences. Our comprehensive web development and web design services are tailored to align with your brand’s mission, goals, and values. We collaborate closely with you to ensure that every element of your website is a reflection of your business ethos. From increasing web traffic to generating revenue, we make sure that your investment yields tangible results.

Our Promise to You

We leave no stone unturned in our quest to deliver excellence. With a wide array of services at your disposal, we guarantee not only an increase in web traffic but also a significant boost in revenue. Your return on investment will be well worth the effort, making your decision to partner with us one of the best business moves you’ll ever make.

Ready to Transform Your Online Presence?

If you’re looking for clarity on how web development and web design services can elevate your business, we’re just a call away. Schedule a one-on-one consultation with one of our web experts today. Reach us at 973-968-6873 or contact us online to start your journey toward a more impactful and profitable digital presence.