Services

  • Website Design & Development
  • SEO Campaign
  • PPC Campaign
  • Copywriting
  • Customer Success Package

About

Adesis, a distinguished chemistry research and manufacturing organization, approached David Taylor Digital with ambitions to elevate their brand presence beyond their established East and West Coast markets. Their specialized scientific expertise demanded equally sophisticated marketing solutions—a challenge our team was uniquely qualified to address.

Challenge

Adesis faced several critical hurdles in their expansion goals:

  • Their existing digital infrastructure couldn’t support their global growth ambitions
  • They needed to maintain scientific credibility while improving searchability and reach
  • Their content strategy required specialized knowledge to effectively communicate complex chemical processes and innovations
  • Lead generation and nurturing processes weren’t optimized for their specialized B2B sales cycle

While a complete website overhaul was the ultimate goal, immediate improvements to their digital footprint were essential to begin expanding their market presence during development.

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Solution

David Taylor Digital implemented a comprehensive, multi-faceted approach:

  • Website Development

    We designed a modern website to showcase Adesis’ ethical standards and scientific expertise. The new site features intuitive navigation for a seamless user experience and advanced lead capture mechanisms to align with their sales cycle.

  • Content Strategy

    We established a specialized blog program that balances technical accuracy with SEO best practices. By recruiting writers with relevant chemistry backgrounds, we ensured content authenticity and improved search visibility through a strategic editorial calendar.

  • Digital Marketing Optimization

    Working closely with Adesis’ Regional Sales Managers, we developed geographically targeted campaigns to penetrate specific markets. We also implemented sophisticated LinkedIn strategies to reach new audiences and continually refined campaign performance using a metrics-driven approach.

  • Sales Integration

    We streamlined Adesis’ lead management processes and implemented automated nurturing sequences tailored to different prospect categories. By creating effective feedback loops between marketing and sales, our digital efforts directly supported their revenue goals.

Results

Decorative: Top 10
Improved page rankings:
8 Keywords in the TOP 10
Decorative: Keywords
160
keywords
ranking
Decorative: Keywords
78
keywords
moved up
Decorative: Coversions
+45
conversions a
month
Decorative: Deals
22
New Deals Created
from conversions

Conclusion

Adesis recognized that traditional outbound sales efforts alone couldn’t support their global ambitions. Through our partnership, we implemented a comprehensive digital strategy that transformed their market position and amplified their expertise.

By combining David Taylor Digital’s marketing innovation with Adesis’ scientific authority, we created a powerful digital ecosystem that functions as a 24/7 global sales platform. The measured results validate our approach, demonstrating the transformative potential of strategic digital marketing even in highly specialized B2B sectors.

Ready to transform your company’s digital presence and achieve similar results? Schedule a discovery call to learn how we can tailor our proven strategies to your unique business challenges.

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