Services

  • Website Updates
  • SEO Campaign
  • PPC Campaign
  • Customer Success Package

About

When they started with David Taylor Digital, Ergotronix thought they had a good Cost per Conversion on their paid ads. They were sending emails, and they had a new website. Unfortunately, many of their analytics on these platforms were incorrect.

 

Challenge

First, we showed them that the conversion tracking was not accurate, and they were getting many SPAM leads. While their website was newer, the user interface was challenging for visitors to navigate. Ergotronix was missing opportunities for conversions without a Call-To- Action on their key pages, and their email marketing was not getting the results they were hoping for.

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ergotronix

Solution

Right away, we reconfigured their conversion tracking to reveal the trust cost of a conversion. Then, we configured SPAM filters to ensure they weren’t wasting time on bots or scams. We also worked with their email marketing team to fix their email deliverability and added UTM tracking to their email campaigns. With clear Calls-To-Action on all applicable pages and campaign-specific landing pages, their conversion cost went down, and they received qualified leads to grow their business.

Results

Decorative: Results SVG
-55%
Cost per Conversion
+160%
Paid Conversions
+139%
Paid Conversion Rate
+43%
Conversions Overall
+35%
Engagement
Decorative: Results SVG
+25%New Users
Decorative: Results SVG
+25%Organic Users

Conclusion

Ergotronix’s digital efforts were hindered by hidden inefficiencies and inaccurate analytics. David Taylor Digital’s expertise in conversion tracking, spam filtering, website optimization, and email marketing transformed their digital landscape. We provided the accurate data needed to make informed decisions and implemented strategic changes that drove qualified leads and reduced conversion costs. This case exemplifies our commitment to providing data-driven solutions that deliver tangible results. At DTD, we are dedicated to maximizing your online potential.

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