Services

  • SEO Campaign
  • Google Display Ads

About

Everlasting Valve first found David Taylor Digital in 2018 to work on their logo and website design. They also knew they needed better Search Engine Marketing (SEM) and organic Search Engine Optimization (SEO). After the initial increase from a faster, mobile-friendly website, they wanted to see improvements to their Google Ads and organic efforts.

Challenge

Everlasting Valve Display campaigns generated decent impressions (13,123 in December 2022), but the conversions needed to be improved, with only two of those impressions converting to leads. They also wanted to stand out in search results by landing in the top 10 of Google search results to drive more qualified leads.

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Everlasting Valve - Angled Screenshots
Everlasting Valve Company - Tablet View

Solution

DTD edited the campaigns they were running and created an audience list based on industry data Everlasting Valve provided. Then, we consistently updated the Google Display Ads for a fresh image. This meant the right people were seeing the ads, and those ads stood out as something different every time they appeared.

With only $500/month in Google Display spend, Everlasting Valve saw huge increases in conversions.

We also developed an effective SEO strategy that put their website on page 1 of Google search results for 198 relevant keywords.

Results

188% Increase in Organic Traffic over 12 months
Increase From 8,600 To 16,821 Users In One Year
17%

Increase in Form Fills after first 3 months

149%

Increase In Keywords Ranking On Google After 12 Months

Conclusion

Combining the right audience with a fresh ad image and holistic, organic approach increases the overall brand awareness and web traffic and, ultimately, brings in more qualified leads to your business.

Let’s Get to Work
Everlasting Valve - Screen Mockup