Petro Packaging, a 60+ year plastic extrusion leader, sought to modernize their digital presence. Recognizing the need for a user-friendly, consolidated website, they partnered with us for website development, PPC campaigns, and ongoing SEO to grow their digital brand.
In the hyper-competitive plastics industry, Petro Packaging contends with larger rivals offering extensive product ranges. Adding to this challenge, their website was outdated and hindered user experience. To address their diverse clientele, we developed a strategy aimed at boosting sales in both wholesale and end-user markets.
Building on our existing PPC ads, we transitioned to a new website designed for optimal user experience, featuring a modern design and effortless product discovery. This served as a strong foundation for SEO, leading to organic ranking improvements. Combining pre-launch paid efforts with post-launch organic strategies delivered accelerated digital brand growth and increased online visibility.
Rather than a simple redesign, Petro Packaging benefited from a completely new website to drive sales growth. Every business requires a custom approach, and we crafted a strategy tailored to their specific needs and target audience.
