Petro Packaging was in search of a marketing agency to develop a strategy on multiple fronts. They knew they needed a website audit with fixes to any issues found, support for e-mail campaigns, and an ongoing SEO campaign.
Petro Packaging is in a hyper-competitive field where many of their competitors are larger and offer a larger array of products and capabilities. Petro Packaging also serves both wholesale and end-user customers, so we strategized to increase sales in both of these verticals.
Our website audit and fixes put the website in a good place to start a paid SEO campaign. We also optimized their existing site for better search engine indexing, wrote two blogs each month, and garnered backlinks from other websites in their industry to build up their domain authority. Along with bringing more traffic to their site, we increased their organic keyword rankings, form fills, shop orders, and shop net sales all within the year.
For Petro Packaging, a full website redesign wasn’t necessary to bring in more sales. Every company is different, and a tailored strategy to fit the needs of both your company and your clientele is the best path to success.
