THE ZERO-CLICK ANSWER IS BECOMING THE NEW FIRST PAGE
Traditional search worked by matching keywords to clicks. That’s changing fast. Search volume is projected to drop 25% through 2026 as procurement teams turn to AI chatbots to evaluate suppliers, summarize technical capabilities, and even draft RFP scopes before a human ever gets involved. If an AI can’t instantly read, understand, and verify your technical data, it won’t hesitate. It’ll recommend a competitor whose data is easier to access.
DTD’s approach to AEO starts with implementing FAQ schema on blog posts and key landing pages, where it actually strengthens relevance and product schema on product pages so search engines and AI crawlers can immediately identify what you sell. Every schema decision is intentional and tied to the specific purpose of the page, not applied blanket-style across the site.
