A decade ago, Google announced that they update their search engine algorithm between 350 and 400 times each year. Ten years later and that number factors into the thousands.
Google’s new updates can affect your ranking on SERPs, or search engine results pages.
Dropping from the first page will impact your visitor count and ultimately, your bottom line. That’s why you need to keep up to date with all of Google’s ranking algorithm edits. This article highlights three of the latest Google Search updates.
Learn how SEO works and why it should shape your digital marketing strategy. Achieve higher SEO rankings by improving your Page Experience and web vitals score.
Read on to discover more about Google Search and how you should react to updates.
Search Engine Optimization (SEO) is the lifeblood of online visibility. It aims to boost both the quality and quantity of traffic your website receives from search engines. Google, the behemoth of search, commands a staggering 91.86% of the global search engine market. This makes understanding Google’s new updates crucial for any business aiming for online success.
Being on the first page of Google’s search results is akin to having a prime retail location. Businesses that secure these coveted spots see a surge in traffic and, consequently, in metrics like contact form submissions. On the flip side, a sudden drop in rankings can spell disaster for sales and lead generation.
SEO isn’t a set-it-and-forget-it game; it’s more like trying to hit a moving target. While foundational elements like quality content remain constant, Google’s new updates often require SEO practices to evolve. Adhering to Google’s ever-changing guidelines is not just recommended; it’s essential for sustained online visibility.
Google’s ranking algorithm is a complex beast, designed to sift through countless web pages and determine which ones deserve the spotlight for a particular keyword or phrase.
The primary goal of Google’s algorithm is to deliver the most relevant and high-quality results to users, effectively minimizing spammy or irrelevant content. Google continually refines its algorithm to ensure that only the most deserving sites rank high.
Google rolls out different kinds of algorithm updates, each with its unique impact:
For instance, in July 2021 alone, Google introduced five significant changes, including a major core update.
In this article, we’ll delve into three pivotal Google updates that have shaken the SEO landscape: the Passage Update, Page Experience, and the July Core Update. We’ll break down how each of these Google’s new updates could potentially impact your website’s ranking.
Launched in February 2021, Google’s Passage Update continues to be a game-changer in the SEO world. This update is particularly impactful for pages featuring long-form content or extensive passages.
Before the Passage Update, Google would pigeonhole an entire article into a single category, regardless of the variety of topics it covered. However, Google’s new updates have revolutionized this approach.
Now, Google can identify specific paragraphs within an article and match them to multiple search queries. This means that if a user searches for a phrase related to a section in your article, Google will direct them straight to that part of the page.
This update operates similarly to web page snippets, where Google pulls specific content from a page to display in the search results. Unlike snippets, which often rely on markup schemas, the Passage Update focuses solely on the text’s structure. If your content is well-organized, Google’s new updates will favor your page in the Search Engine Results Pages (SERPs).
Initiated in June 2021 and concluded in August, the Page Experience Update aims to gauge user interaction with a webpage through various signals.
The cornerstone of the Page Experience Update is Core Web Vitals, which focus on three key areas:
You can assess these metrics using various SEO tools for small businesses available on our website.
In July 2021, Google rolled out a significant core update, building upon the changes initiated in June. This update particularly targeted websites with thin content and those operating in the YMYL (Your Money or Your Life) sectors, such as law, finance, health, and reviews.
While Google remains tight-lipped about the specifics, the observable effects lie in the ranking shifts. Some websites have seen a decline in their positions, while others have climbed the SERPs. The common denominator? Google’s new updates are increasingly focusing on content quality and credibility, especially for YMYL topics.
If you’ve noticed that your website has slipped from its once-coveted position on the first few pages of Google, don’t hit the panic button just yet.
Step 1: Consult Google Search Console
First and foremost, check your Google Search Console. You might find notifications alerting you to errors or issues on your site. Addressing these can often resolve your ranking woes.
Step 2: Evaluate the Competition
If you haven’t received any penalty notices, it’s time to scrutinize the websites that have overtaken you. Ask yourself:
Step 3: Align with Google’s Guidelines
Lastly, make sure to review Google’s guidance on core updates. The key takeaway here is to always prioritize quality. Google’s new updates are designed to reward well-structured, valuable content.
In the ever-changing world of SEO, it’s crucial to stay updated with the latest trends and updates. One of the most significant shifts in 2023 is how Google perceives and categorizes ranking factors. The search giant is moving away from the traditional concept of “ranking factors” and is now focusing on “ranking systems and signals.” This change is more than just semantics; it reflects a broader shift in Google’s approach to ranking web pages.
Expertise, Authoritativeness, and Trustworthiness (E-A-T) have long been the pillars of Google’s ranking philosophy. However, Google has now added “Experience” to this equation, making it E-E-A-T. This new addition underscores the importance of user experience in determining a website’s ranking. Whether it’s the layout, speed, or the quality of content, every aspect that enhances user experience will now have a more significant impact on your site’s SEO.
Another noteworthy change is the downgrading of “page experience” from Google’s “ranking systems” documentation. While this might sound like a downgrade, it’s more of a reclassification. Page experience still matters; it’s just that Google now considers it a collection of ranking signals rather than a standalone ranking system. These signals include Core Web Vitals, mobile-friendliness, and HTTPS among others.
By understanding these new shifts and incorporating them into your SEO strategy, you’ll be better positioned to navigate the complexities of Google’s ever-evolving algorithms.
Navigating Google’s new updates can feel like steering a ship through a storm. But here’s the good news: you don’t have to go it alone. With the right expertise and strategy, you can not only whether these changes but also come out ahead of your competition.
At David Taylor Digital, we don’t just react to Google’s new updates; we anticipate them. Our Customer Success program is designed to keep you ahead of the curve. With quarterly health checks, analytics reviews, and keyword ranking reports, your dedicated account manager will ensure that your site’s performance is not just maintained but continually optimized.
We offer a comprehensive suite of SEO and SEM services that are tailored to meet the unique needs of your business. From staying abreast of the latest algorithm changes to implementing strategies that boost your inbound traffic, we’ve got you covered.
The landscape of SEO is ever-changing, especially with Google’s new updates. But change isn’t something to fear; it’s an opportunity for growth. By partnering with us, you’ll be investing in a digital marketing strategy that adapts to the present and prepares for the future.
Don’t let Google’s new updates catch you off guard. Contact us today for a personalized quote and discover how we can elevate your ranking in the SERPs. Let’s turn these updates into opportunities for your business to shine.