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It's no secret that businesses need to advertise. However, with the average small business spending close to $10,000 a month on advertising, many companies are looking for alternatives. That's one of the reasons why so many businesses are turning... read more

Did you know that manufacturing is returning to America? According to the Washington Times, many manufacturing jobs are "reshoring" due to global supply chain issues. Manufacturing marketing strategy is undergoing a renaissance, and we're here to... read more

Email has been around for a long time. It's normal to question whether email marketing is still effective in 2022. The answer is that one of the reasons email has endured is because it remains such an effective way to market a business online. As... read more

Creating an effective marketing plan can be challenging, especially with today's evolving digital landscape. The last thing you, as a manufacturer, want to do is pitch to several potential accounts just for all your leads to fall short. So what is... read more

Is your website getting the traffic it should? When creating content for your site, it's likely you spend a lot of time adding the right keywords to appear on the most searches. However, it's common for your SEO to become less effective over... read more

Bright Ideas The Best Books Of 2021 2022 has officially begun. This means new beginnings, new trends, and a whole bunch of “best of” lists. We like a good list like the rest of them, so we found 3 that we thought were exceptionally well put... read more

Competitor analysis: how do you stack up? Whether you're an established business for over a decade or a start-up with less than a year of experience, you won't know where you stand in your industry unless you conduct a competitor analysis. And... read more

Marketing is a vital way to connect with your customers to educate them about a product or service, build your company's reputation, increase sales and leads, and facilitate lasting relationships. Marketing is the fasted way to grow your business... read more

PPC: it's one of the most essential elements of your digital marketing portfolio. While PPC advertising is undoubtedly necessary for a growing business, just how to execute a PPC strategy leads to more debate. What's the best way to initiate a PPC... read more

The B2B industry has seen several advancements that will change the face of the way business is done forever. It's important to understand these emerging B2B marketing trends in 2022 to stay on top of your game and maintain your competitive... read more