Did you know that 42% of businesses fail because they didn’t market their products or services correctly? No one wants to be included in this statistic, and building a successful fabrication company is no easy task. Many details need to be considered and taken care of, all while working to maintain the quality of your product or service.
Marketing your company can also feel pretty trying, especially if you don’t know where to start. But never fear! We will provide some helpful information on how implementing effective fabrication marketing should be your next task. We will also explain how David Taylor Design can help.
Keep reading to find out specifics about how to navigate the marketing process.
Know Your Target Audience for Fabrication Marketing
It’s important to understand your target audience. Who are you trying to reach with your marketing efforts? What are their needs? How often do they need those resources? Once you know this, you can begin tailoring your marketing strategy specifically for them. This might include creating targeted ads, developing specific content, or even hosting events that will attract this group of people.
Create a Brand, Not Just a Product
A brand is essential to get noticed when marketing your fabrication company. By creating a strong brand, you are telling potential customers what your business stands for and why they should choose you over other businesses in the same industry. One of the biggest mistakes companies make with their branding is not being consistent across all channels. That includes social media.
To create an effective brand that gets noticed, it’s important to have messaging that will resonate with people who can be interested in buying your product or service. For example, if you’re selling specialty stainless steel plates but aren’t able to communicate how these products could improve someone’s life, then there won’t be any interest from consumers looking for this product. To alleviate this, working with a company that’s focused on branding strategies would be in your best interest.
Take Advantage of Social Media
Build targeted ads specific to their needs. Social media is a great way to connect with your target audience and share content that will be of interest to them. Platforms like Facebook and Twitter have features that allow you to target people based on their interests, location, age range, etc., so make sure you take advantage of this!
You can also use social media to create relationships with potential customers. You can do this by interacting with them in your posts or by answering any questions they may have. This helps show that your company is interested in what they have to say. It also shows that you care about providing quality customer service. Also, remember that social media involvement makes up a large part of the population. Showing that your business has its own presence can speak volumes to different people.
Print Advertising Isn’t Dead
Despite what you may have heard, print advertising isn’t dead! It can be a very effective way to market your fabrication company. Brochures, flyers, and even billboards can help get your company’s name out there and attract potential customers.
Make sure the messaging on your ads is clear and concise so that people will know exactly what it is your company does. After all, chances are they aren’t familiar with the term “fabrication.” And don’t forget to include contact information so interested individuals can easily reach out to learn more.
Go Straight to the Source
When marketing your fabrication company, there’s no better way to go than straight to the source. This means meeting with potential customers in person and showing them what you have to offer. Host events or invite neighboring businesses that are similar to your shop to find ways that you can help each other.
You never know; a similar company may have an additional service that could help your customers and vice versa. Plus, it allows you to answer any questions that potential customers may have and learn more about their needs. Being face-to-face with potential clients also helps build trust and makes them more likely to do business with you in the future.
As marketing efforts become more digitized, there’s no excuse for not staying up to date with current trends. There are always new tools that can be used in practically every industry, fabrication included! Plus, there is nothing worse than trying out a marketing strategy or tool that doesn’t work well because another company has already done it better (and you didn’t know about it).
Although many social media marketing strategies take time to build momentum before they begin generating revenue, the sooner your business invests in something like this, the faster you’ll see results. And what could be better than seeing an increase of people coming through those doors or clicking on your fabrication company website?
Remember; marketing isn’t just telling potential customers who you are and what your business does, marketing is telling these individuals who you are and what your business does in a way that distinctly defines them.
Network and Create Alliances
Creating alliances with other companies is a great way to market your fabrication company as we mentioned earlier. If you’re in the same industry as another business, make sure you let them know what you have to offer and how they can benefit from using your services.
Many times, businesses will work together by cross-promoting each other on various platforms or even co-hosting events, sales, or partnering on contracts. This not only helps get your company’s name out there, but it also provides potential customers with more information about what you do and how you can help them. Networking with businesses in your area and even individuals or groups online can benefit your business and here’s how:
By staying up to date on all current trends, you stay fresh in the minds of those who may not be as familiar with what you do. This makes it easier for potential customers to find out more about your company. If people can see that there’s something unique about your services compared to other shops around town, then chances are they’ll choose yours!
Create More Opportunities
Networking with other fabrication companies and organizations allows you to gain new insights into the industry. You can also use this information to create a niche for your business by offering something that others don’t have on their shelves yet. Plus, better networking means gaining access to new clients as well as referrals from those who trust your services or company.
By meeting with professionals in various industries, you will be able to see what they do differently than you. Whether it’s an advertising technique or how they handle certain projects, there is always another way of doing things out there.
Get More Leads
Finally, meeting people in person and online is the perfect way to get more quality leads for your business. When you have a targeted list of individuals who are interested in what you do, it becomes much easier to convert them into paying customers. Not only that, but networking helps you build relationships with others, which can lead to additional business down the road.
When you decide that your fabrication company is ready for networking, it’s important that you’re completely transparent about who you are and what services you offer. This includes making sure potential customers know how long they can expect projects to take so there aren’t any unnecessary delays in their work schedule.
Don’t Underestimate Creating a “Google My Business” Profile
So, here’s a good one that many businesses overlook doing. Creating a “Google My Business” profile for your fabrication business can be beneficial. For one, customers can find what services you offer and where you’re located. Integrating your business with Google allows potential customers to see all the information needed in one location.
There are also other ways this will help boost visibility such as using ads and optimizing content. It may seem like a daunting task but once everything is complete, it’ll be well worth the time investment. To get started, the first step is to create a Google account.
This can be done through Gmail or another email provider. Once you have an account, sign in and head to business.google.com/create. From here you’ll need to enter some basic information about your business including name, address, and phone number. If you have a website, you can also enter that information. Be sure to add as much detail as possible. Google pulls this information from various sources so the more you can provide, the better.
Next, you’ll need to verify your business ownership. This is done by Google through a postcard or phone call. Once verified, your business will be added to Google Maps and appear in search results. After the initial setup is complete, it’s time to claim your business listing. This can be done by searching for your company name on Google and clicking “Claim this Business.” If your business doesn’t show up in the search results, you’ll need to go back and verify your listing. Once claimed, it’s time to optimize!
Get Started With a Plan
It’s important to have a fabrication marketing strategy when you want to market a fabrication company. This is because it helps you stay focused on your goals and what needs to be done in order for them to be met. It also allows businesses to make sure that there are no gaps left open which may lead potential customers astray!
When creating your own plan, take some time out of each day (or week) where you can sit down with the team members responsible for various aspects of the business. This includes everything from design work, fabrication projects, shipping & receiving tasks, etc.
Creating a physical plan will allow you to have something to drive your social media campaigns. To learn more about how to create a plan that will work for your business, David Taylor Design is here to walk you through it.
Click here to get in touch.